According to the trend of China·Changshu men's clothing domestic sales price index (Figure 1), the domestic price index of down jacket domestic sales closed at 100.09 points on November 3, 2016. Since the down jacket was listed in October, its price index has been in the market for two consecutive months. More than 100 points, but after entering November, the gains gradually narrowed, and it has stabilized until November.
From the sampling data in November (Figure 2), the sales volume of down jackets in November 3 was 548,290, down 8.71% from the previous month; the sales amount was 12,131,200 yuan, down 7.69% from the previous month; the average unit price was 221 yuan, up 0.91% from the previous month. Although the sales volume of down jackets declined slightly from the previous period, it still maintained a good momentum. The whole month of November was booming. The sales volume and sales volume of down jackets increased by 227.79% and 245.23% respectively compared with the previous month. In the past three years, the monthly sales record of down jackets was also refreshed.
According to the sampling merchants, due to the 2017 Spring Festival in January, many merchants have winter sales in advance. It happens that this year's national cooling is also earlier. Buyers began to place large orders in October, but this year's down apparel manufacturers In the production and preparation of goods are more cautious, unlike the winter of the previous years began to equipment, resulting in insufficient inventory in the early period, coupled with some fabric tensions have increased the backlog of orders, delivery is 3-7 days later than in previous years. In addition, the rising price of fabrics and the increase in processing costs have caused some merchants to raise the price of down jackets to maintain profits. This is relatively rare in recent years. From the sampling data, the price of down jackets in November increased by 5.29%.
From the current situation, the down jacket has reached the peak of sales, the merchants said that the next will be mainly to make up the order, according to the single production, control the closing. Due to the insufficiency of the previous down jackets, many buyers are paying for the first-time supply, and the problem of collecting merchants' headaches every year has also improved.
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