At the turn of spring and summer, the wind and the sun are shining. On May 6, 2017, the China Keqiao International Textiles & Surface Accessories Fair (spring) was again one of the highlights of the industry. Over the years, Keqiao Textile Fair has been using fabrics as a medium, sincerely and professionally, for the textile and garment industry exchanges and cooperation to build a wide platform for mutual trust, mutual benefit and become a platform for domestic and foreign industry professionals to start sensing and touch Keqiao. Important window.
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In the morning of the same day, accompanied by the influx of visitors from home and abroad, China Textile City International Convention and Exhibition Center, 34,000 square meters of large exhibition hall was taken care of. At 10 o'clock in the morning, Sun Ruizhe, President of China Textile Industry Federation, Liang Rong, Vice Chairman of China Federation of Commerce, and Xu Guolong, Deputy Mayor of Shaoxing Municipal People's Government and Secretary of Keqiao District Committee, and Chen Dehong, Deputy Mayor of Shaoxing Municipal People's Government, Shaoxing Accompanied by leaders of the People's Government of Keqiao District, including Shen Zhijiang, they visited the textile fair.
Fashion Keqiao soars from here
As we all know, the future of China's textile industry is to build innovation-driven technology industries, responsible development of green industries and culture-led fashion industry. Sun Ruizhe once suggested that if "science and technology" are the "intellectual education" classes that must be experienced in transformation and upgrading, then "fashion" is the "aesthetic education" course that must be completed to enhance cultural self-confidence. Because of the characteristics and connotation of fashion, it is one of the concentrated manifestations and commanding heights of China's textile industry in the future seeking international competitiveness.
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In order to further strengthen the competitiveness of Keqiao Textile in the international market, Keqiao has taken the fashion and creative industries as an important breakthrough in the three ventures of China Textile City in recent years, especially in the context of vigorously building “Fashion Keqiao†and its textile industry. Gradually transforming and upgrading fashion textiles. The current Keqiao Textile Expo has become an important platform for global buyers to experience and test the fashion of Keqiao Textile.
Sun Ruizhe and Liang Rong and his party first came to the booth of Zhejiang Honglanlan Textile Printing and Dyeing Co., Ltd., which is located in the fabric exhibition area. This printing and dyeing company, known for its digital printing, has not only done well in the domestic market in recent years, but also in overseas markets. High reputation, and its rich and colorful digital printing fabrics have also become a solid foundation for the construction of Keqiao. According to the person in charge of the company, in 2016, the foreign trade volume of red, green and blue reached US$100 million. This Sun Ruizhe said that as the leading domestic printing and dyeing enterprises, red, green and blue should give full play to their own advantages, lead the trend of digital printing fabrics, and gain more right to speak in the international market.
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Zhejiang Vertex Textile Co., Ltd. is the largest fabric company in this exhibition. Its well-dressed booth attracted Sun Ruizhe and his team to stop. In recent years, Ventss has become a leader in foreign trade companies in Keqiao District by strengthening R&D innovation and brand marketing. According to the person in charge of the company, Fante Si has a responsive supply chain system: the company establishes alliances with more than 100 grey fabric factories and more than 10 dye factories, so long as Fantes has assigned its tasks to the former companies in these supply chains. These companies can always prioritize the production of Fantasia for the first time and complete the task satisfactorily. The person in charge said frankly that in 2016, Vertecruz’s export value was approximately US$160 million, and the company had a better forecast of the current development trend. “This year's export volume will grow by about 3%, and the export value may reach 1.8. One hundred million U.S. dollars."
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Keqiao trip meets expectations
Afterwards, Sun Ruizhe and his party came to a booth of a Philippine company named BLUE SAPPHIREA and asked about the participation of the company. The person in charge said that this is the first time they have participated in the Keqiao Textile Fair. According to reports, the company has 25 years of historical accumulation, and this time, Keqiaoxing hopes to gain recognition and love from Chinese customers.
Sun Ruizhe and his party also visited Suzhou Zhenlun Cotton Textile Co., Ltd. in the fabric exhibition area, Zhejiang Yuejian Machinery Manufacturing Co., Ltd., Heimai Digital and other companies in the machinery exhibition area, as well as curtain and window screening area.
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In the booth of Zhen Lun Company, Sun Ruizhe and his entourage learned that Zhen Lun can annually produce more than 80,000 tons of various types of yarns, which is a leading enterprise in the field of domestic regenerated cellulose fibers. In 2015, the company also invested in the Xinjiang Fuli Zhen in Korla, Xinjiang. Lun Cotton Spinning Co., Ltd. According to the person in charge of Zhenlun Company, after the project is put into production, it will annually produce more than 300,000 tons of high-quality yarns such as viscose rayon, viscose-cotton blended yarn, and all-cotton high-count yarn, which will become the world's largest recycled product. Cellulose fiber yarn production base.
Sun Ruizhe and his party inquired about the participating companies, affirmed their innovative practices, and expressed their earnest expectations. He hoped that Keqiao would take more initiative and lead the industry from the source of fashion. At the same time, he hoped that Keqiao would be able to To cultivate more leading enterprises that lead the transformation and development of the industry and further open up the international market.
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World Textiles looks at China, China Textile at Keqiao. As the "wind vane" and "barometer" of the textile industry in China and even the world, Textile Expo has always been promoting the development and evolution of local economy, industrial take-off and global fabric trends. Undoubtedly, the textile base represented by Keqiao is leading the Chinese textile industry to a new high.
Keqiao, a small town known as the "Kingdom of Fabrics", has been recognized and known by the world for many times because of its fabrics, and Keqiao Textile has always been an early adopter who has always dared to take the lead in the industry transformation. . Keqiao Textile Expo as a global fashion people's "fashion seeking roots" trip, I believe will live up to expectations, let everyone return home! (Xu Changjie / Wen; Guan Yunhe Shi Bin / photography)
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