Major cities' agents talk about the development trend of underwear industry

March to June 2005 and October 2005 to January 2006. After more than half a year, the author traveled to most of the provincial capital cities and important prefecture-level cities in the country, attended the 85th Shanghai Zhongzheng Conference and the 86th Beijing Zhongzheng Conference, visited well-known brand agents across the country, and had in-depth conversations with lingerie terminal stores. The first-hand data from market research shows that the lingerie market in 2005 has gradually matured, and the consumer’s concept of consumption has gradually become more rational. The awareness of underwear brands has been gradually strengthened, and the potential of the underwear industry has been maximally released. In 2006, the underwear industry faced challenges and challenges. Provincial agents and terminal distributors expressed their opinions:

Mr. Tian Zixi, Gansu Jiali Shidai, Diana, Jiuxi and other brand agents said: “In the future, the development of the underwear industry will shift to department stores and large-scale supermarkets. With the continuous development of large supermarkets, supermarkets will no longer be middle- and low-end products. Synonymous with, after three years, the main sales terminal of underwear must be the mall underwear counters, supermarket underwear counters.When the supermarket underwear counter will cover all kinds of underwear products, middle and low, high-end, three years after the underwear franchise store will face enormous challenges ."

Yi Wenting, Yu Zhaolin, Di Yinglan and other brand dealers in Heilongjiang Province, Mr. Zhao Wencheng said: “In 2006, the underwear market will be culturally oriented. We must increase the sales of simple products to the promotion of the brand. Only in this way can there be a way out. The products will face reshuffle in 2006, and the brand operation is the best way out for underwear brands."

According to Ms. Gao Ping of Liaoning and Jilin Province's Yingnai brand agency, “The two provinces of Liaoning and Jilin have a long history of market competition. Only a good brand is selected, the brand is regarded as a child, and the team is fully committed to strengthening the sales team. Sales concept, in order to have a place in the regional market."

Mr. Lou Zhongwei, an underwriter of Jilin University in Australia, said: “The profits of the market circulation are only 5% in 2005 and only 3% in 2006. The lower the profit rate, the greater the risk will be.”

Hebei, Shanxi Yingnaer, Wei Yena Paul, Kangnai, seven wolves agents, Ke Chen underwear store chain Mr. Chen Cundong said: “The underwear industry in 2006 three major trends: First, thermal underwear after a few years of speculation still The market space will only be sold as regular underwear, and the ingredients of speculation will continue to decrease.Secondly, the development trend of the 2006 autumn and winter products is that the use of fabrics will use more soft modal fabrics.3.The chain of underwear brand stores is Future trends."

Mr. Wang Baoshun, an underwear brand agent of Henan Aosin Lanyin, stated: “In 2006, the Henan market remained steady and there was improvement. The market pattern in Henan was already set. Market competition was limited to several agents in the region, and the construction of terminal shops was also trending. As a result of stability, the market will specialize in better and faster development."

Mr. Shi Hongdong of the Wenquan East China Distribution Center sang: “There is already a terminal store in six provinces and one city in the region. The annual sales of lingerie in the single store have reached more than 10 million. Which clothing industry will have such a miracle? The miracle of underwear It is unthinkable."

Mr. Huang Zhaolong, an agent of Cherry Yinger, Pelomemon, Yifen, Hengyuanxiang and Arctic show in Zhejiang, said: “The sales of lingerie industry agents can reach 4 to 50 million per year. The underwear industry is the most promising. Meng has more than 15 million this year, and our company continues to chain “Tian Tian Xiu” lingerie stores, prepare large stores and multi-sites, and open small shops in small places.In 2008, the sales of all agents’ brands will reach 80 million.

According to Mr. Zeng Hua, a brand agent of Jiangxi New Department, Yingnai Children, and Fen Teng, “The Jiangxi market is a small market in the country, but the market is made by people. Our company’s philosophy is to “be happy.” This book advocates happy work for each employee. Our terminal in Jiangxi Province already accounts for more than 85% of terminals in Jiangxi Province. In other words, more than 85% of terminals in Jiangxi Province have a brand that operates under the agency of Zeng’s underwear city. The vision of underwear has always been beyond the region of the Jiangxi market. Only with broad vision, your career will be broad. In 2006, Tseng will make greater progress in Jiangxi."