Melbourne Fashion Week
The arrival of 2019 M/ FW Melbourne Fashion Week has brought a fresh spring and summer style to the cold southern hemisphere. The fresh brand has settled in, the vibrant atmosphere has mushroomed and quickly captured the sights of Melbourne public.
Among them, there are many major international brands that attract people's attention. In addition, one of the most attractive and innovative parts of this fashion week is the new section of the “Asia Engagement Program†created by the Melbourne City Government and the Pu Asia Culture PR Asia . Cross-border designers and co-artists, together with Asian fashion, illuminate Melbourne as a multicultural city.
Melbourne City Mayor Sally Capp receives and welcomes the ceremony
The 2019 M/FW Melbourne Fashion Week “Asia Cooperation Program†was hosted by the Melbourne City Government and the Puya Culture PR ASIA. In order to celebrate the first Melbourne Fashion Week Asian Cooperation Program, Melbourne Mayor Sally Capp met with Pan Yueming and Ma Yanli. Zhang Li, The Lethe designer team, Giovanni Valentino designer team and Li Yixiao, Cai Jie, Er Qiao and other guests.
The meeting will begin, and Puya Culture PR ASIA, as the co-organizer of this Melbourne Fashion Week Asia Cooperation Program , will first express its welcome to all guests coming from afar, and also thank the Melbourne City Government for its trust and support. Mayor Sally Capp is particularly grateful for the contribution of Puya Culture to the Asian Partnership Program pioneered by Melbourne Fashion Week. The mayor issued a certificate to Ms. Amy Xu, CEO of Puya Culture.
In this trip, Pan Yueming, as a cross-border designer, not only brought the Chinese Panda element clothing collection to Fashion Week, but also held a personal art exhibition entitled “The Essence of Life†at the Chinese Museum in Melbourne. The influence of Mr. Pan’s own is also Melbourne Fashion Week brings a lot of attention. To this end, the Mayor of Melbourne gave a special thank-you award to Mr. Pan for his participation and contribution to this Melbourne Fashion Week. He also expressed his gratitude to the Asian designers and the star guests who attended the event and issued a certificate.
Mayor and Pan Yueming
Mayor and Ma Yanli
Mayor and Zhang Li
Mayor and Giovanni Valentino brand representative Wenhan Jiang
Mayor and The Lethe brand representative Cheng Chen
Big photo
The Mayor of Melbourne also presented gifts to the stars of Melbourne Fashion Week, thanking them for their special help for Melbourne Fashion Week.
Mayor and Li Yixiao
Mayor and Cai Jie
Mayor and Er Qiao
Finally, the mayor also wore the joint design of Pan Yueming’s teacher, and it seems that it is also cute.
Chinatown Fashion Show on August 31st
The streets of Melbourne's Chinatown have become an international open-air runway, and designers from across Asia have completed their debut in this 2019 M/FW Melbourne in this Chinese-inspired and dramatic setting. It can be said that it brings a new concept and a new Asian element to Fashion Week. Let’s review the grand occasion of the day!
Traditional Ethnic Aesthetics--Mary Ma
Ma Yanli, founder of Mary Ma brand, famous fashion designer, director of costume design of Poly We do music education institution, vice chairman of Beijing Designers Association.
This year, Mary Ma Ma Yanli infused the human spirit of the Tea Horse Road into her costume design, and launched a series of works that are both soft and soft, and have a strong sense of strength: "Cloud Show, Tea Horse Road" . On this Chinatown show, Ma Yanli brought this traditional Chinese national fashion feast to Melbourne.
From the unique totems of ethnic minorities, characteristic patterns and patterns, fine knitting techniques, innovative dyeing and blending methods and design inspiration from hand-jewelry, Melbourne has brought a new concept of combining nationality and fashion.
Mary Ma, with her own design language and costume aesthetics, conveys the international vision of a Chinese designer: "The nation is the world, all quiet and self-powerful! "
There are beautiful people in the north and independent - Li·Chang
Zhang Li, founder of Li·Chang brand, founder of the company.
As the original designer brand that many domestic stars love, Li·Chang's clothing design is characterized by the most delicate touch to design the most suitable dress for Asian women.
In this fashion week, Li·Chang adheres to the concept of “dressing and dressing , ready-to-wear dressing†for the needs of modern independent women. It brings a unique feminine charm to Asia.
Not only that, but as the first choice for many domestic stars and female elites to attend important occasions, this time at Melbourne Fashion Week, Li·Chang also teamed up with the well-known domestic actress Li Yixiao , who appeared in the China Town show, leading the catwalk.
The true character of the northern girl is perfectly matched with the Li·Chang brand's sleek, yet feminine attitude, which brings a unique charm to the Chinatown show.
Zhang Li and Li Yixiao
The Combination of Modernism and Tradition--The Lethe
As a local luxury luxury brand, The Lethe is deeply influenced by modern and traditional aesthetics. It has always been loved by fashion circles with the combination of modern and traditional creativity and meticulous control of details.
At this 2019 M/FW Melbourne Fashion Week, The Lethe combines this season's spring and summer clothing with eco-friendly textiles with its unique style, affinity and design.
Classic, pure and elegant -- Giovanni Valentino
As an Italian classic, Giovanni Valentino has always been known for its combination of quality and sophistication with the most advanced design. For Giovanni, classic, pure and elegant, it is best adapted to modern and future needs.
At the 2019 M/FW Fashion Week, Giovanni Valentino brought the work of Chinese designer Feng Hao to the show. Feng Hao has been the designer of the Chinese region of the Italian brand Giovanni Valentino since May 2014. He has taken his eyes on the unique insights into modern fashion.
These carefully tailored designs combine with minimalist modern style, high-quality fabrics and materials, bringing a feast of fashion to modern urban men in Chinatown.
PSS X Navigare Joint Series - Pan Yueming
In this Asian cooperation project, Pan Yueming, in addition to the art exhibition “The Essence of Life†, is most striking than the joint series PSS X Navigare with the Italian brand Navigare.
As a cross-border designer, Pan Yueming and Navigare jointly launched the Navigare X Panda Super Super, which is the result of Mr. Pan's combination of a series of giant panda painting and design.
Under the teacher's pen, the giant panda has a lovely life, combined with easy-to-sport sweaters, coats, T-shirts and other street styles, making Melbourne's Chinatown, one of the oldest Chinatowns in the world, full of youthful energy and coolest. Fashion.
These cute panda elements, combined with modern clothing, convey a sense of fun and freedom, encouraging people to give up the bondage of urban life and bring a sense of humor to casual streetwear.
Teacher Pan Yueming came to the curtain with two children's models. The little cute people let the atmosphere of the scene reach the climax, and also predicted the arrival of the brand new family of PSS series.
2019 M/FW Melbourne Fashion Week is about to fall, with a steady stream of new elements, innovation and vibrancy, let us look forward to more exciting Asian specials next year.
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