What is New Retail in the Internet? To understand new retail simply, e-commerce retail is new retail over traditional retail. Innovative retail is new retail over traditional e-commerce, and certainly everyone has what they think new retail. E-commerce experts Yu Yuming think that the new retail clothing from the following three aspects to create a sales system. First, the online and offline user experience Traditional retail said that the human yard, a huge change in the new retail. The human freight yard "virtualization", the application of Internet information technology to change the original "fixed." For people, the new retail sales staff is not limited to the physical store sales, consumers are not limited to offline store selection, through online and offline online experience. For goods, the new retail does not require a large number of product inventory in the store, you can pay online and offline, after the transaction through the "total warehouse" delivery, reduce the inventory of each physical store. For the field, the new retail through online promotion, offline experience mode, the traditional stores upgraded to "new retail experience store", for the sales venues have undergone major changes. Second, the fast-reversing and customized flexible production Understand the apparel industry know that the biggest pain management point is inventory, why the concept of a new retail, that is, the original store sales need to prepare a lot of inventory, the traditional e-commerce sales also have a large number Inventory, resulting in no profits clothing business, profit is inventory. Now proposed new retail is to solve the inventory problem, we must establish an information platform docking user needs, data-driven docking intelligent production, rapid response and user C2M custom needs, on-demand production to achieve 0 inventory. Third, the online payment and intelligent logistics The core of the new retail is through online and offline interaction, offline online experience, offline experience online transactions, companies must establish an online payment system, user-friendly purchase, access to accurate customer data. New retail online user experience through online and offline, consumers can get fast online and offline smart home delivery services to meet the user's better experience, as businesses do not need to prepare a large inventory, sent through the "master" Across the country, truly 0 inventory. Many companies hope that the new retail business transformation and performance improvement. The development of new retail, operators need to understand that it is not easy to take the platform can be, but their own clear positioning, thinking what mode is suitable for their own business development. For example: do manufacturing have flexible production capacity, there is no product research and development capabilities? For example: do retail sales have no ability to connect users, service user experience ability? Different roles in the apparel supply chain have different advantages. Enterprises should consider different perspectives in building new retail stores. 1, the product brand All along, most brands, especially the Hangpai women's clothing is relying on agents developed, but now the agency is very turbulent, the relationship between cooperation is not stable, many agents are developing their own collection Store, buy shop; and the brand itself is a long time heavy product and channel development, direct management ability is weak, there is no front-line business data or lag data, when the agents turmoil, enterprises are also facing huge risks. The original brand and agents rely solely on product links, companies can do from the output of the product to the output to the entire operating mode? Not just the goods, not only open the goods will be, but to understand the front-line business, to teach agents How to operate O2O, bring him training, teach them to operate and maintain the community ... can help agents to improve performance in order to enable agents to maintain a stable relationship with you. 2, sales channels In the new retail system, channel operators need to clearly understand the different regions of their stores operating conditions, to understand all their data and information, including how to deal with different areas, different stores stock transfer, Invoicing, VIP, Manager, shopping guide, revenue, etc., is a complete collection. 3, store operators, whether franchisees or group shop owner, if you have more than a dozen, more than 20 stores, need to think about how to build a new retail team, how to help the team improve performance, where the incremental performance come from, How to manage the shopping guide? How to improve shopping guide skills? Or whether to first try to one or a few shops, after the success of the benchmarking shop to do an extended copy. 4, no store (electricity supplier and manufacturing) For businesses without retail stores, the start can not go directly to a store, but through the micro-channel mall to create a core circle, social, content ... ... to make more People know what your home is doing? What is the direct relationship with me? Will bring me any benefit? Continued accumulation of communication, accumulated to a certain amount, you must shop floor, because the consumer or potential users can see the visible touch With the product, there are five senses of experience and interaction, which is more conducive to the depth of links between consumers and brands. 5, Consumers For consumers, what is needed is a window that can understand corporate products, development and brand positioning, such as micro-mall, brand website and so on. Yu Yuming: In building a new retail sales system, each participant has different entry points for garment roles, and these are inseparable from the three aspects of online and offline user experience, customer participation in flexible production, online payment and intelligent logistics. Three integration and help companies achieve profitability, is a successful new retail operating system!
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