Yang Mi 2012 design down jacket: ice clean down jacket interpretation of cross-border fashion trend

Star models + light fashion, fully reflects the ice brand "youth, fashion, vitality, trend" brand positioning, deeply loved by young consumers.

In another development, aiming at the fast-paced, love-free and cool-cooled features of 18-35-year-olds, Bing Jie launched a brand new “Light Down”, “Colorful Elf” and “Holiday Leisure” in the new season of autumn/winter 2012/12013. Four series of “Enchanting Capitals” once again lead the trend.

Wang Daocheng, general manager of ice and clean clothing, said, “Bingjie is the most popular fashion down jacket for young people, and it is necessary to use young people's favorite ways to communicate with consumers.”

In accordance with this concept, Bingjie has continued to use a series of innovative activities such as entertainment marketing, online promotion, and Weibo interaction to keep the cool and down jackets constantly maintaining the image of avant-garde avant-garde and leading the industry.

In this conference, the National Tour of the "Friendship of Color, Bold, Ice, and Clean" fashion hosted by Bing Jie was formally launched. Selected by consumers, Wang Haoling and Chen Junfu, who have excellent performances in "China Good Voice," Zheng Fan, the popular singer from "Dream China," Xu Yina, the national champion of "Sounds of Nature", and Tao Qiyu, the popular cyber singer, form " The "Bing Jie five-member team" will travel to more than 20 cities across the country and participate in more than 50 celebrity tours for ice-cleaning consumers.

According to reports, currently, Jie Jie fashion down jacket has won the most popular brand awards, best-selling brand awards, and the best popularity award for down apparel design in China. Currently, it ranks among the best in down apparel brands targeted for youth fashion.