George White clothing is hard to match

Although the head of the "China's first dress market," the first halo, George White is still difficult to get rid of the industrial downturn cycle. On the second day of listing, George White's share price fell below the issue price of 23 yuan, and it was repeated that the clothing listed company broke the curse. Yesterday, several agencies chose to leave the market after their share price broke.
Although the head of the "China's first dress market," the first halo, George White is still difficult to get rid of the industrial downturn cycle. On the second day of listing, George White's share price fell below the issue price of 23 yuan, and it was repeated that the clothing listed company broke the curse. Yesterday, several agencies chose to leave the market after their share price broke.

A brokerage researcher, who declined to be named, believes that the company’s competitiveness is weak and the industry is sluggish. The prospectus said that it maintained 20% to 30% growth in the first half of the year, which may be difficult.

Eighty percent of listed apparel stocks broke last year

As a result of his alleged focus on China's wearables market, George White was once regarded as a star-studded month before being listed. It was considered by organizations to be another scarce resource for high growth in listed companies.

However, George White's aura was broken after two days of listing - after the first day's share price rose 10.35%, it fell to the next day and fell below the issue price. As the apparel industry has fallen considerably since last year, listed companies in apparel companies have also fallen into the curse. George White is the only apparel unit listed since Kanudi Road this year and is expected to break the spell.

“Daily Economic News” reporter noted that since the apparel industry has entered a downward channel since last year, apparel companies listed after 2011 have almost been able to escape fate, including shares in Latitude, Semir, Besen and round pants. The industry has fallen below the issue price. According to incomplete statistics, from 2011 to now, a total of 5 apparel stocks have been listed, 4 of which have broken, and the breaking rate is as high as 80%.

George White, who had repeated the curse, had a turnover rate of 20% yesterday, and the agency sold more than 6.95 million yuan when the stock price fell.

Brokerage: Business lacks highlights

It is worth noting that, as the second apparel industry listed company to land A shares this year, George White declared in the prospectus that the growth rate of first-half performance will reach 20% to 30%.

"I think George White must guarantee that the 20% to 30% performance growth in the first half of the year has certain difficulties," said the above-mentioned brokerage researcher who declined to be named, George White's competitiveness is weak, "the business wear industry is too low, George White's brand competitiveness is not obvious.” The company’s current domestic competitors are Youngor, Xinxiu, Xinur and Shanshan.

"Daily Economic News" reporter noted that George White's sales revenue for business wear is also shrinking. Hualin Securities Research reported that “because of the economic downturn both at home and abroad, most enterprise groups have reduced the budget for professional equipment purchases, resulting in a slowdown in downstream customer demand for the company's business equipment. At present, the company’s inventory is large.” 2009 to 2011 Business wear The proportion of sales revenue to main business income was 78.84%, 82.28%, and 86.87%, respectively.

"Compared with other A-share apparel listed companies, George White, although its main business is outstanding, lacks bright spots and needs to look at the current market conditions," said the brokerage researcher who declined to be named.

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