Sephora enters the 100th counter at the end of the month to bring a new consumer concept

At the end of this month, Sephora brought many new consumer ideas and will open 300 square meters of stores on the first floor of Baida North. At this point, the cosmetics retailer of LVMH, the world's largest luxury goods group, finally settled in Hangzhou. Sephora selected the "Golden Corner" of the 100 most popular malls in Hangzhou's Wulin shopping district. A 300 square meter transparent area has two doors facing the street. The other two doors lead to the mall. The counters and shelves have been completed. In all cases, all of them were wrapped in plastic paper, and everything was ready to open.

Within this 300 square meters, skin care products account for 65%-67%, divided into skin care, makeup, perfumes, exclusive brands, and small items. Lancome, Biotherm, Shiseido, Estee Lauder, Dior, Guerlain and other different brands of products are grouped in different regions, are all open shelves sales. “Our biggest feature is the sale of open shelves. The sales staff is just like receiving customers at home. Customers can try out all products. When necessary, staff will explain them to you.” Mr. Zhou Jisi, President of Sephora Asia and China Say. Why did Sephora choose Hangzhou as the third station to settle in China after Beijing and Shanghai? “We have done detailed market research, and we understand the Hangzhou market and started to contact the mall in Hangzhou.” Zhou Jisi also disclosed a message. In fact, he had already visited Hangzhou 12 years ago. Hangzhou is his The third city to visit China was very impressed. He felt that the girls in Hangzhou were not only naturally beautiful but also dressed up. Therefore, the entry of Sephora was a matter of course. Of course, the cosmetics market in Hangzhou is worth hundreds of millions of dollars every year.