Build "Fashion Keqiao" to promote industrial restructuring and upgrading

Summary:

On July 4, the "2017 Keqiao Fashion Week" press conference was held in our district and the third Keqiao Fashion Week (hereinafter referred to as Fashion Week) was officially launched. "2017 Keqiao Fashion Week" was sponsored by China Textile Industry Federation, hosted by the People's Government of Keqiao District, Shaoxing City, China Textile Information Center, National Textile Product Development Center, Keqiao District Science and Technology Bureau of Shaoxing City, China Textile City Construction Management The committee, the Shenzhen Garment Industry Association, and the Institute of Textiles and Clothing, Hong Kong Polytechnic University, and other institutions.

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In the course of the next three months, Keqiao will open a fashion circle of “friends,” bringing together fashion ideas from across the country and even the world, Keqiao’s design, Keqiao’s manufacturing, and the Keqiao brand. Open a curtain for a stylish fabric feast.

In the face of the current situation and future development of the Keqiao fashion industry, our district will continue to deepen strategic cooperation with the China National Textile and Apparel Council to jointly build “2017 Keqiao Fashion Week” into the industry’s first international centered on fashion and creative fabrics. Fashion Week will push our district to the forefront of cutting-edge fashion and enhance Keqiao's influence and discourse power in the fashion industry.

At the same time, our district will use this as an opportunity to play a good combination of transformation and upgrading boxing, accelerate the transformation of the textile industry to the fashion industry, and fully promote China Textile City's “three entrepreneurial ventures”, and continue to deepen strategic cooperation with professional organizations to “facilitate Keqiao”. We will make every effort to promote the transformation and upgrading of the industrial structure.

Make a good combination of transformation and upgrading

During the “Twelfth Five-Year Plan” period, the entire Keqiao district took great efforts to improve governance and work hard to promote transformation and upgrading, and achieved quality and efficiency gains. During the “Thirteenth Five-Year Plan” period, Keqiao will continue to create “Fashion Keqiao, Keqiao Keqiao, and Keqiao Happiness” to realize the goal of “three lead” and fully promote the regional economy and society to stay at the forefront.

It is understood that around this goal, our district will focus on promoting the following five aspects of transformation and upgrading this year: First, accelerate the transformation and upgrading of the printing and dyeing industry; second, accelerate the transformation and upgrading of China Textile City, and third, accelerate the transformation and upgrading of industrial communities. Fourth, speed up the transformation and upgrading of urban construction management, and fifth, accelerate the transformation and upgrading of the concept of style.

To achieve “five transformations and upgrades”, our district will implement the “three tasks”: the first one is to go hand in hand: the transformation and upgrading of traditional industries must be on the one hand, and the introduction and cultivation of new industries must be on the other; The transformation of China Textile City was promoted and it was driven by the innovation of the Science and Technology City. The third was to grasp the development atmosphere of the company and single-handedly grasped the service efficiency of the government.

At the same time, our district will actively accelerate the integration of modern service industry, industrial modernization and new-type urbanization, actively build new competitive advantages featuring fashion, and strive to create a textile high-tech creative highland, fashion publishing center, and a smart textile base. "Bridge" construction, promote the transformation and upgrading of industrial structure, take the lead in completing the economic transformation and upgrading.

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Accelerate the transformation of the textile industry to the fashion industry

In recent years, our district has always been committed to transforming the textile industry into an innovation-driven science and technology industry, a responsibility-based green industry, and a culture-led fashion industry. This is a trend that must be followed in the development of our region's industries and has achieved certain results.

First, the atmosphere of entrepreneurial innovation continues to grow. Launched the building of space for breakthroughs, drafted the “Implementation Opinions on Developing a Space for Innovation and Promoting Innovation and Entrepreneurship,” and promoted the construction of public space such as the “Three Science and Technology Parks”. The China Textile City Creative Park was rated as a provincial creative space; actively promoted With the application of technology innovation vouchers, in the first half of 2017, a total of 3.012 million yuan of scientific and technological innovation vouchers were issued, and actual use was 1.4371 million yuan, effectively inspiring the majority of small and medium-sized micro enterprises and entrepreneurs to carry out scientific and technological innovation activities.

Second, the scale of high-tech continues to expand. A three-year plan for nurturing technology-based growth companies was implemented to cultivate 112 companies, 120 companies and 124 companies respectively. So far, the region has accumulatively owned 15 key high-tech enterprises of the National Torch Plan, 96 state-supported high-tech enterprises, and 558 provincial-level SMEs. From January to May 2017, the investment in high-tech industries was 2.183 billion yuan, a year-on-year increase of 75%; the output value of new industrial products on the regulations was 34.708 billion yuan, an increase of 19% year-on-year; the added value of high-tech industries was 2 billion yuan, an increase of 11% year-on-year.

Third, the effectiveness of scientific and technological breakthroughs continues to show. Focusing on the transformation and upgrading of traditional industries and the development of strategic emerging industries, a number of district-level science and technology projects have been implemented. In the past three years, a total of 49 projects for regional science and technology have been implemented, 27 projects have been implemented, and 16 projects are still in progress. The provincial key enterprise research institute has 9 science and technology special projects. In addition, in 2016, 87 self-financing projects for the implementation of medical and health funds were established. At the same time, we will effectively strengthen the management of scientific and technological research projects and formulate a series of management systems such as the “Measures for the Management of Keqiao District Science and Technology Plan Projects (Trial)”.

The fourth is the rapid advancement of talent support and training. The rapid progress in the construction of the science and technology park has become a core demonstration area for Keqiao's technological innovation and talent work. At present, there are a total of 80 companies in the park, with 19 talents in China and 8 talents in the province. There are about 500 entrepreneurial and innovating personnel of various types. Among them, there are 8 new talents in the first half of 2017 and 2 talents in the province. . In May 2017, Jinkeqiao Science and Technology City as the mainstay and the Science and Technology Park as the core of the Zhejiang Qianren Project Shaoxing Industrial Park was established in the park and became another milestone event in the development of the science park.

Make every effort to promote “Three Ventures” in China Textile City

In order to fully promote the “three entrepreneurial ventures” of China Textile City with fashion, modern logistics and e-commerce as its core, our district will first step up its efforts to raise files. It is necessary to further speed up the development of new markets in the western market, renovation of the old clothing market, construction of parking facilities, renovation of the entire façade, and migration of logistics hardware. It is also necessary to further deepen the market “sort to the market”, order the operating environment, and overall image planning. The construction of software such as packaging will in particular increase the crackdown and treatment of unlawful acts such as the disorderly subletting by the retail outlets, speed up the study of new rental mechanisms for renting rents by operators in China Textile City, and further optimize the market operating environment and enhance the overall image of the market. .

Second, it will accelerate convergence. Further integrate the integration of city and city of China Textile City and Keqiao City, take the concept of “China Textile City+”, and focus on cultivating a number of productive services that integrate with advanced manufacturing, such as logistics, creativity, finance, venture capital, and exhibitions. Industry, as well as trade, leisure, tourism, and a number of life-related service industries closely related to the development of Keqiao City, adjust and improve the distribution of logistics resources and functions, in particular to move out of the logistics base, enhance the overall image of the city, and continuously gather commercial circles. Popularity promotes the prosperity of Keqiao City.

Finally, it will speed up opening up. Grasping the "lifeline" of attracting investment and attracting investment around the industrial chain and industrial park clusters, it will intensify its investment promotion with the world's top 500, central enterprises, and military enterprises, and strive to attract a group of high-quality projects with strong power and good growth. We will further improve the Spring and Autumn Fair for Textiles, support a group of local professional convention and exhibition companies with high service levels, large scale operations, and strong core competitiveness, and strengthen the international promotion and marketing of China Textile City to encourage Keqiao. The company actively participates in well-known exhibitions at home and abroad with the overall group model and starts the overall brand of “Textile Keqiao”.

At present, related work has achieved phased results. Zhongguo Zhejiang Yiteng Football Club has settled in Keqiao; “Jinkeqiao Fund Town” has officially operated, and 76 financial investment institutions have been accumulatively registered with a registered capital of RMB 8.66 billion. The total size of the fund is more than 300 billion yuan, and 46 projects have been invested with an investment of 6.45 billion yuan.

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Speed ​​up the construction of creative design bases for the textile industry

In order to promote the transformation and upgrading of the traditional textile industry, since 2008, our district has initiated and planned to build a 500,000-square-meter creative design base for the textile industry in Keqiao District of Shaoxing City, which is based on the Creative Building F5 Creative Park. A batch of featured industrial design demonstration bases were also awarded by the Ministry of Industry and Information Technology in 2017 as the first national textile and apparel creative design pilot park (platform).

The base includes three parts: F5 Creative Park (including Creative Building), Science Park (including Kechuang Building), and China Textile City Creative Park. Among them, F5 Creative Park carries out creative design through technology, appearance and brand marketing of textile raw materials, fabrics and garments; the Science Park integrates functions such as management office, research and development experiment, talent accommodation, and business matching; China Textile City Creative Park With R & D, design, software development, engineering design, headquarters economy, creative companies and venture capital companies, financing guarantee agencies and other functions.

At present, there are 386 enterprises in the textile industry creative design base in our district, including 143 industrial design companies, more than 3,000 employees and more than 1,200 designers. In 2016, the operating income reached 1.038 billion yuan, of which R&D and design income was 180 million yuan, which drove the sales of 18.3 billion yuan in downstream industry and trade companies it served. In the first half of 2017, the base designed revenue was 593 million yuan, of which R&D design revenue was 119 million yuan.

Since the establishment of the base, our district has been committed to the introduction of related support policies for the Three Science and Technology Parks to support the introduction of design talents, institutions, and activities. In 2016, the District also issued the “Opinions on Accelerating the Cultivation and Development of Fashion and Creative Industries” for the first time, setting aside 15 million yuan for fostering and supporting funds in the fashion and creative industries, covering the copyright protection of fashion and creative industries, the construction of fashion and creative industries, and the fashion and creative industries. The four aspects of leading training and fashion creative activities have provided a clear industry orientation and a good atmosphere for promoting the development of the fashion and creative industries in our district.

In order to better carry out the standardized operation and management of the base, in June 2012, our district established Shaoxing Keqiao District Textile Industry Design Management Co., Ltd., a state-funded company that specializes in managing Keqiao's fashion and creative industry base. At the same time, it also issued "Administrative Measures for the Textile Industry Creative Design Base in Keqiao District of Shaoxing City", which will institutionalize, professionalize, and normalize the management of the park.

Up to now, the park has nurtured a number of excellent design R&D enterprises, such as color enamel design, digital design of primary colors, enamel Huarong, and Shiji, and has incubated a number of outstanding brands such as Jima Liangsi, Best Clothing, and Walan. platform. On average, the park can design more than 40,000 patterns per year, register more than 3,000 exterior patents such as copyrights, design more than 2,000 garments and home textiles, serve 9,000 batches of industrial and commercial enterprises, and service areas cover two-thirds of the enterprises in the region, driving relevant Manufacturing and trading companies have achieved good results.

Continue to deepen strategic cooperation with professional organizations

In recent years, based on good industrial accumulation, our district has established “Fashion Keqiao” as its goal, vigorously implemented the fashion creative industry cultivation project, built a fashion and creative platform, promoted the transformation and upgrading of the textile industry in the region, and committed to Keqiao’s fashion and creativity. The industry has created 100 billion industrial clusters.

Keqiao Fashion Week as the high-quality carrier for Keqiao's fashion industry development, promotes the upgrading of Keqiao textile industry in the creation of creative platforms, fashion resources, fashion trends, product development, fashion design, and commercial value. Promote the rapid development of China's textile fashion industry has made contributions and models.

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In 2016, Keqiao Fashion Week and the China National Textile and Apparel Federation started the first comprehensive strategic cooperation and realized the integration of professional institutions and regional industrial economy resources. With the influence of China Textile Federation in the national textile industry, Keqiao Fashion Week has upgraded from a local event to a national fashion event, and Fashion Week has gradually become a golden card for Keqiao city publicity.

"2017 Keqiao Fashion Week" will focus on creating the first international fashion week with fashion and fabric as the core. To this end, this year's Fashion Week, "China Women's Fabric Fashion Trend Release", "China Fashion Fabric Design Contest" and "Fabrics China's Cutting-edge Designer Fashion Creative Design Invitational", "Keqiao Fashion Enters China International Fashion Week" and other activities Will become the focus of content creation.

The textile industry is the foundation of the fashion industry chain. Through these activities, it is beneficial to further enhance the technological innovation capability of fashion product manufacturing enterprises in our district, promote the intelligent green transformation and upgrading of fashion product manufacturing enterprises, expand the popularity of self-owned fashion brands and reputation, and incubate a batch of innovative and The development of potential fabric brands and designers, thereby promoting the improvement of Keqiao's fashion and creative industry chain, building a fashion and creative industry ecosystem, and accelerating the development of the grand blueprints of “Fashion Keqiao, Impression Keqiao, and Happiness Keqiao”. Keqiao has truly become the center of fashion industry creation led by creative design and the fashion source of the global textile industry.

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