Spring thunder, all things long. In March of the 1st five-year period, Shanghai Winter Fashion Week 2018 was ready to go.
On March 20th, the 2018 Shanghai Winter Fashion Week press conference was held at the Langham Xintiandi Hotel. Representatives from the Fashion Week supporter and the main contractor, representatives from the show brands, fashion week partners and media representatives gathered at the conference. At the press conference, the organizers and designers and fashion week partners shared the highlights of this season's event. Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, placed high hopes on various sections of the fashion week. Liu Min stated: “In the transitional development, Shanghai needs a fashion element in the new era of high quality development, and it needs fashion innovation and vitality. The future development of Shanghai Fashion Week will be positioned as the first business card to polish Shanghai's consumption. It also made an offer to relevant corporate organizations at home and abroad to make Shanghai an innovative place for business development and a place for brands to gather. We hope more designers and brands will gather in Shanghai to meet demand and lead demand. In order to satisfy the needs of the people for a better life, Shanghai Fashion Week can also provide a larger platform to promote the development of the entire fashion industry through seven-day activities in each season to enhance the city's development. The vitality of innovation has contributed to the construction of economic, trade, finance, shipping, science and innovation centers."
2018AW main image
As a new round of cooperation projects between the Ministry of Commerce and the Shanghai municipality, the Shanghai Fashion Week upholds the concept of innovation, coordination, green, openness, and shared development, centering on Shanghai's “Design Capital,†“Fashion Capital,†and “Brand The requirements for the construction of the “Capital†and “Capital of Exhibitions†and the innovation breakthroughs of the four major brands of “Shanghai Serviceâ€, “Made in Shanghaiâ€, “Shanghai Shoppingâ€, and “Shanghai Culture†were promoted by the show and promoted by the exhibition. Discover the potential and power of Shanghai as a fashion capital and vitality capital, and increase Shanghai's influence in the global fashion field.
Group photo
Shanghai Winter Fashion Week 2018 will focus on the theme of "combination and origin", focusing on the integration of history and contemporary, integration of the East and West, integration of emotion and intelligence, integration of fashion and technology, and integration of inheritance and innovation. Taking fashion design as a “convergence pointâ€, it actively promotes the win-win situation in design, branding, trade, marketing, retailing, talents and other aspects of the fashion industry value chain. Do not forget the beginning of the heart, live up to the mission!
Paolo - Cultural Consul of French Consulate-General in Shanghai
From March 28th to April 3rd, Shanghai Fashion Week of 2018 Autumn/Winter built a diverse, healthy, win-win and vibrant fashion and fashion industry eco-model with works release, trade fairs, theme events, and fashion weekends. After fifteen waves of waves, Shanghai Fashion Week has continued to explore the fashion of Shanghai and even China, trying to open up our right to speak and influence in the world.
Huang Qin - Deputy Director of Shanghai Fashion Week Organizing Committee
Create a professional - multi-dimensional and multi-platform work releases, leading to professional trends
Liu Mengjie - China Xintiandi Marketing Promotion and Strategic Communication Director Xintiandi's work release, LABELHOOD fashion show, KIDSWEAR children's wear release, SIFS international brand release and other modules have formed a stable advantage project released by Shanghai Fashion Week. The new season's fashion week release is devoted to creating a more specialized and segmented publishing position in parallel with time and space. Focusing on the promotion and presentation of fashion brands that represent cutting-edge design standards in contemporary China and even Asia, focusing on brand originality and quality, it also focuses on enhancing the publishing force's ability to guide trends and influence the consumer market.
Liu Min - Deputy Director of Shanghai Municipal Commission of Commerce
The release of Xintiandi's works continues the A/B/C show floor layout, bringing in a total of 50 releases this season. As a mature platform with many years of operating experience, Shanghai Xintiandi's works in Shanghai Winter Fashion Week 2018 will be launched to gather mature designers, featured commercial brands, fashion brands and other brands that combine quality and product identification, industrial resource integration and market integration. Internal and external brands promote display. In addition to mainland China, Hong Kong, and Taiwan, designers from Japan, South Korea, Singapore, Malaysia and other places also celebrated their grand occasions. They discussed and exchanged ideas on the platform of Shanghai Fashion Week to jointly promote the rejuvenation of Asian fashion.
Lu You - Tmall clothing brand marketing director
As the current Chinese contemporary avant-garde fashion force in Shanghai Fashion Week, which is highly regarded by the international industry, LABLEHOOD will move to the Lafayette Arts Center to add a touch of color to Xintiandi's regional landscape. This year, LABELHOOD will stage 20 innovative pioneering works, of which seven young and emerging designers will participate in the fashion demonstration unit for the first time. With the theme of “Similar Peopleâ€, LABELHOOD will bring another new experiment that integrates fashion public opinion and new talents.
Based on the 800 show position, KIDS WEAR children's clothing special season this season will bring 20 domestic and foreign children's wear brand works released. At the moment when the children's economy has become an outlet, the refinement and large-scale development of children's wear and derivative products are also steadily rising. In addition, Donghua University, Shanghai Institute of Visual Arts, Raffles Design Institute, and other well-known design art schools in Shanghai will also be released during the show to display the full play of the resources advantages of universities, and establish an important output of industrial personnel channel.
Designer dialogue
The SIFS international brand launch will bring the heavyweight international brand to Shanghai, and the edgy DAMIR DOMA will be released again in Shanghai in April last year. The Gregorio Sanchez, full of Latin style, will first visit Shanghai to test the water market in China.
Landing Business - Trade Fairs Gathered in the Same Time to Build Asia's Largest Order Season
Under the opportunity of building an international conference and exhibition capital in Shanghai, the MODE Shanghai Clothing & Accessories Fair in the seventh quarter will continue to solidify synergies with all major cooperation exhibitions, attracting people from all over the world through high-end, diversification and segmentation. The professional channel buyers have better established the relationship between the designer and the market, boosted the construction of the buyer’s business prototype, and promoted the transformation and upgrading of the urban business model.
The MODE Shanghai Fashion Apparel Show will once again debut in the Shanghai Mart of Changning District. A total of approximately 500 brands from nearly 30 countries and regions around the world will gather to unveil unlimited creativity in an exhibition space full of artistic atmosphere. Shanghai Mart has also reached a strategic cooperation with MODE, which will help MODE Shanghai's apparel and apparel show to flourish in the next three years. Through the innovative mechanism of Showroom collective, MODE exhibition is centered on the “buy-in-hands†feature, which is different from the traditional exhibition model. It is fully upgraded in terms of exhibition mode, theme design, brand segmentation, etc. The service and viewing experience also reinforces the details. , and strive to achieve applause and applause. During the Fashion Week, MODE Exhibition cooperated with all major cooperation exhibitions to collect fine products at home and abroad, forming complementary advantages, synergistic collaboration, and jointly contributed to the steady development of “Asia's largest fashion ordering seasonâ€. Ontimeshow includes 300+ brands globally, extending and creating unlimited possibilities; Shitang Showroom Shanghai displayed 99 brands this season, of which 30% were for the first time exhibiting brands, and specifically designed the men's wear area; DFO Showroom brought its 40 brands to the show, covering From light luxury to contemporary fashion style; alter SHOWROOM will exclusively introduce more than 20 popular emerging designer brands from around the world; TUBE SHOWROOM will work with independent designer brands and art exhibitions at the Duolun Museum of Art. Bringing their latest collections; The newly-launched NOT showroom gathers together designers and brands that are both contemporary and artistic, while also emphasizing cultural connotations, and jointly develop a diversified precision market.
Ye Li - Vice President, Greater China beverage products category, Pepsi (China) Co., Ltd.
Linkage Industry - Industrial Clusters Advantage Resource Clustering, Realizing Collaborative Development from Upstream to Downstream
In the formation of new concepts, new markets, and new retail, the one-way model from top to bottom has become history, the linkage development and virtuous circle of upstream and downstream industries, and it is the incubator of current energy accumulation in the fashion industry.
The fashion carrier has undergone changes, and the new fashion has embraced all possibilities in a more open and inclusive manner. The theme of this week's Fashion Week is not only reflected in the function of publishing and exhibition, but also in the series of creative events, cross-border and sharing have become key words. The benchmarking in different fields and the fresh force in different industries take this stage to interact with fashion fashion frequently, conveying the rich connotation and extension of fashion.
The opening party of Shanghai Fashion Week will continue to be held in partnership with Visa, a global digital payment company, to integrate cutting-edge payment technology innovation with new fashion lifestyle, and to interpret this season’s theme of “Funding and Origin†creatively. At the Shanghai International Fashion Center, “TOP100 Bund Fashion Festival†will jointly present five brand-name retailers in Europe with “Even Showâ€. The VVNK JANE PLUS brand launched by Shanghai Wanqu Group will combine music, green, and home design. Elements bring new discoveries in fashion. The “Fashion Acoustic This Time†project tries to provide independent design brands with cross-border cooperation between music and art, and sparks sparks between designers and artists.
The "Chinese-French Cultural Convention" jointly organized by the French Consulate-General in Shanghai, the French Business Investment Agency and the French Haute Couture and Fashion Federation not only invited the top fashion experts and experts from both countries in the fashion and culture of France and China. The two dimensions will be discussed in depth. At the same time, the China-France Joint Photographic Exhibition, the French Double Image Exhibition, and the French Le Barré Exhibition will also be held to form cultural interaction and exchanges.
The MODE TALK industry gathering in the industry will continue to bring about four-day, 12-day live action. The industry talks this season will further focus on hot topics such as brand consumption power, intensification of supply chain, and protection of intellectual property rights of designer brands. Experienced professionals will bring the latest information to share.
In addition, this season's fashion week will be the first time to cooperate with world-renowned entertainment company Disney. At the time of Mickey's 90th anniversary, it will launch cross-domain design masterpieces and creative theme activities. It will be displayed at Shanghai New Fashion Show and Xintiandi. In the show. It is worth mentioning that the continuation of the Shanghai fashion week fashion charity mission of each season, the current fashion week will also join hands with the Shanghai wish come true charity foundation, through the cooperation with Disney, to help children with leukemia achieve the desire to become a fashion designer .
"Fashion Weekend" Season 3 - Experiential new retail is getting better
Yang Yuancao - CEO of IPCN International Media
From the perspective of terminal retail, China is in a critical period of growth momentum conversion and consumption upgrade. The "Shanghai Fashion Weekend" created by the Shanghai Fashion Week idea has developed into the third quarter. It is based on the theme of "Fashion Shuttle Museum - Finding Her Spirit in Fashion", "Butterfly Dream 100 Years" Hu Die private collection and "Fashion Lab" etc. The contents of female awakening and fashion development continue to flash in this context. The "Five, Letter, Type, Mans, and Hui" five fashion tribes will show you the styles of Rebellion Hippie, Pop Rock, European High Street, French CHC, and future women's skills. The "Look Now, Buy" model speeds up the B2C. The rhythm of the event, interactive content such as “Interactive Performanceâ€, “Fashion Flash Storeâ€, and fashion playground were alternated in the main venue of the Shanghai Exhibition Center and the Shangjia Center branch venue to enhance the participants’ sense of experience and interaction.
The original GreenCode upgrade project - greenevery [day] adhering to the concept of promoting green fashion and sustainable development, to plan "green life attitude" as the theme of the designer brand display space, POP-UP STORE, and the theme of "recycling fashion" The fashion exhibition creates a platform for B2C green living experience activities. During Shanghai Fashion Weekend, more fashion events will continue to be linked in major shopping districts, stimulating fashion consumption and activating consumer demand, adding a touch of light to the construction of Shanghai's international consumer cities.
In recent years, along with the gathering of Asian design elites and the emergence of new generations of creative ideas, Shanghai Fashion Week has gradually assumed the important role of the East-West fashion and fashion industry exchange hub in the international fashion field. The newly upgraded English version of the Shanghai Fashion Week official website has added new positions to the overseas promotion of brand organizations and various feature sections. Shanghai Fashion Week for Fall/Winter 2006 will include Pascal Morand, CEO of the French Haute Couture and Fashion Federation, Carlo Capasa, Chairman of the National Fashion Chamber of Italy, Sara Maino, Deputy Editor-in-Chief of Vogue Italy, Susie Bubble, the global popular fashion blogger, and Barneys New York. International buyers such as Harvey Nichols and LNCC's fashion retailers are heavyweight overseas guests.
In addition to the common promotion of industry elites, Shanghai Fashion Week gathers partners from different fields with huge platform adsorption power. In 2018, the theme of "Fructure and Origin" continued to be released and provided by WGSN, a global authoritative trend forecasting agency. The main visual image of the Shanghai Fashion Week combined with this theme of creative design will also shine in the landmark buildings in Shanghai such as Aurora Building, “The Bund Windowâ€, and Shanghai Center, making it one of the most beautiful scenery in the Bund. Shanghai Fashion Week 2018 Autumn and Winter Xintiandi's successful launch of the work can not be separated from the support of all partners and enthusiastic participation, especially thanks to China Xintiandi, Paris, L'Oreal Salon exclusive, MAC charm can be, Langham Place Xintiandi Shanghai, PepsiCo China Limited, global Digital payment companies Visa, Tmall, MINI China, Walt Disney (China) Co., Ltd., Martell and O'Neill Watery Colours sponsored support. In addition, CUP ZhiZhi will serve as the official big data partner of Shanghai Fashion Week and will conduct big data analysis on the vitality of Shanghai Fashion Week through the monitoring of full latitudes such as consumption and public sentiment.
The Chinese nation has extensive and excellent traditional culture. It is an inexhaustible cultural treasure. It is both a source of inspiration for the “Chinese Dream†and a driving force for the dream-based journey. It is also the source of the self-confidence and the source of power for the descendants of Yanhuang! Regain cultural self-confidence, establish fashion and confidence, and dare to stand for the best! As the dream-seeker and trend-maker of the fashion industry and fashion culture, Shanghai Fashion Week strives to import new blood for the entire industry based on the more professional, more authoritative and more influential fashion publishing platform, and is committed to driving the enhancement of the industry. The hematopoietic function between the lower reaches will integrate fashion fashion into life, take it from the source and use it to the source, and inject vitality into product upgrades, consumption upgrades and quality of life for all citizens in the new era.
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