2018 autumn and winter women's trend - color articles

Lead: The warm color of the pale rose color penetrates into the neutral color and the brown color in the autumn and winter of 2018/19, which conforms to the pink trend in recent seasons. Vibrant and bright colors have intensified, and with the success of the most complex themes, consumers have gradually accepted and began to pursue eye-catching colors. From warm neutral colors and pastel colors to bold and bright colors, the unconventional color combination brings new vitality to the store display. Green is a core avant-garde color worthy of attention.

The warm color of the pale rose color penetrates into the neutral and brown lines in the autumn and winter of 2018/19, which conforms to the pink trend in recent seasons. Vibrant and bright colors have intensified, and with the success of the most complex themes, consumers have gradually accepted and began to pursue eye-catching colors. From warm neutral colors and pastel colors to bold and bright colors, the unconventional color combination brings new vitality to the store display. Green is a core avant-garde color worthy of attention.

Purple

Lilac color has always been the main color choice for all kinds of products except for millennium powder. For the autumn and winter of 2018/19, we expect to see the complete purple color as an important color. While lilac and lavender color lead the 2018 spring and summer cool and modern tone, the deep purple tone is complemented by the more exquisite texture of the party dress. Purple is a combination of mustard yellow and golden or neutral or rich blue for a more versatile look. This color theme is suitable for a variety of product categories such as knitwear and sportswear.

Warm neutral color

The highly sought-after pink color penetrates into the neutral color system, as shown by Céline, and the color matching of the same color is increasingly popular. After being influenced by high-end casual wear and street wear for a long time, more formal and classic aesthetics gradually dominated, and classic colors such as camel, khaki and sand stood out. Roses and yellow hues make these colors abandon the cool, grayish neutral colors of previous seasons. Lilac and soft green bring fresh elements to the tonal styling, while contrasting with striking bold tones.

Eye-catching

The great success of extremeism in the past few years combined with the popularity of colors such as millennium powder has created a bold and astute aesthetic that has made consumers more attractive to eye-catching colors. The bright color combination is popular with magazines and websites, and it shines on the T-stage in the spring and summer of 2018. In today's era of Instagram, this trend will undoubtedly attract widespread attention. Seasonal highlights such as yellow, green, red and orange also bring a variety of eye-catching color combinations: blue, deep burgundy and chocolate to create a versatile tone, or stand out with super bright colors.

Soft natural green

With the increasing attention to sustainability and environmental protection, and the green color of Pantone in 2017, the green has been booming in the past few seasons. The soft and natural green tone conforms to the outdoor theme of this season, which is consistent with our macroscopic trend of Tianjue Ling. It is very innovative with the purple tone and tobacco color. The natural green cross-season and versatility make it perfect for every category. This color develops in a softer and calmer direction while continuing the khaki and military green trends, adding depth to the touch surface. Light brown complements the soft green tones in solid color and brushed plaid patterns.

Rich blue

The rich blue update of the classic navy blue weakens the importance of indigo in recent seasons. The rich color of the ink is the key, perfect for touch fabrics and modern flat wool. The color remained stable in the retail industry, accounting for 15.2% and 13.5% of the Anglo-American market respectively in the 2017/18 autumn and winter new products. Driven by the Dior 2017/18 Fall/Winter collection, the rich blue further strengthens its position as a black alternative. As a core fashion color, this color can be matched with bright purple, deep burgundy, and more avant-garde yellow and sky blue. The use of rich blue in the lace and tulle fabrics of the party collection is refreshing.

Vital lemon yellow

Although the eye-catching color like Millennium Powder does not appear every season, bright yellow and lilac color have been regarded as the most powerful competitive colors of the modern era. Like millennium powder, bright yellow will affect different areas of shop design, packaging, fashion and interior decoration, and dominate social media and promotional activities next year. Bright yellow, which stands for youth, vitality and optimism, may be a bit bold at first, but it will be a popular choice for the next fall and winter season, and will be shown in the latest T-stage and Instagram updates.

Yellow contains a variety of shades such as banana yellow and flame yellow, which invigorates the first batch of new products throughout the season, and as the best color of the red carpet, the party dress is completely new.

Scarlet

The red magic continues to dominate the various categories of women. As a traditional color for party wear, we look forward to seeing red expand into different categories such as jackets and trousers. At the same time, the same color from head to toe is becoming more and more popular. The striking red appearance on the modern box silhouette is refreshing. If high-saturated tonal clothing is too avant-garde for your consumers, you can use tops with matching accessories such as bracelets, earrings and scarves. WGSN Instock's 2017/18 autumn and winter and 2016/17 autumn and winter data show that the proportion of red increased from 6.0% year-on-year to 7.1%, and in the US online new products, the ratio rose from 5.8% to 6.3%.

Jungle & Gem Green

Although the soft natural green guides the direction of the core color, the bright and full of jungle and emerald tones are more fashionable and avant-garde. As an alternative to the popular Gucci Green wearable commercial color, the jungle and emerald tones will last for the entire season, and the color of the 35-year-old and young consumers is the ideal color for street and sports. This color replaces black and navy, adding a new look to the jacket and suit, or for a more everyday sweater and suit category. The color is expected to continue until the spring and summer of 2019.

Streamer silver

The enduring metal color of the autumn and winter party dress category has become more important in the past few seasons with the revival of the 80s style. In the autumn and winter of 2018/19, silver became the focus, used for lightweight fabrics and volume contours, creating a streamlined effect, making dresses, tops, skirts, suits and trousers more avant-garde. Consistent with the theme of Magic Dream, Streamer Silver is the best choice for new products at the end of the season, and it is updated with a simple fashion top at the beginning of the season. At the same time, matte and high-light processing are good choices.

Flame orange

With the popularity of streetwear and the growing importance of bright colors in fashion, Vibrant Orange is on the rise in magazines and social media. This eye-catching, eye-catching shade for men and women will be seen in the retail industry next year, especially for younger markets, with increasing consumer attention. Although there are not a lot of color choices, Vivid Orange will be integrated into the entire season of in-store sales, with deep burgundy, rich blue and brown, more commercial appeal.

Tobacco & Chocolate

Consistent with the two macro trends of Zhesi and Tianjue Ling, the warm brown tone became the core color, and the tobacco color and chocolate color enhanced the brown tide of the 1970s. The tobacco color updates the popular sizzling pink, while the chocolate color adds a more mature classic shape, witnessing the return of formal aesthetics. These colors are the perfect underprint for this season's bright colors, but they can also be paired with the same color and complement the yellow and warm neutral colors. Black is another key match for these two colors, especially for the transition season and early autumn.