On October 28, 2018, during the International Fashion Week in China, Qimoo took the theme of “Rabbit Hole†and staged a big show of children's fun, opening a dream trip for Alice.
The Qimoo brand has a special temperament. The design of the brand will have a rhythm of note jumping. The designer of the brand perfects each piece in his own rhythm. It seems to be minimal, but the product has a rare charm. It is a childlike charm, as if it is a soft whisper that implies the beauty of modesty. It is embedded in the international trend of the frontier, and it is just right. It is the evaluation of the Qimoo brand by the industry veterans. The true feelings of the person.
Childlike design is actually an aesthetic communication
When you have a deep understanding of the culture behind Qimoo, the character and characteristics of the founder and his team, you will deeply feel the energy behind a thoughtful brand. The founder of Qimoo brand Nora Ma is an art and fashion mom who founded this children's wear brand. The original intention is the same as many people, because they can't buy their favorite clothes for their baby, but the difference is that she spent a lot of time and energy to study the children's psychology, mother's psychology, when she landed the brand I didn't put more thoughts into the business, but how to make Qimoo have some influence on the children's aesthetics. How to let the children find the spiritual belonging in the Qimoo store, how to make Qimoo become the confidant to accompany the children to grow up. In each season's color and model design, she will let her daughter give advice from the child's perspective and will absorb the design of the new product. Perhaps because of this original intention, when you touch Qimoo, you will feel a deep heart, especially when you touch the texture, read the design, feel the atmosphere.
When the brand design director Jin Yunying conveyed the design concept, his eyes always shimmered: "Qimoo's design inspiration comes from a variety of sources, mostly from the experience of life, may be a fun album, children's tricks, or a dream The fantasy adventure in the middle. There are also things that moms want to lick their babies, or fun parent-child activities. These are the sources of our inspiration.†What Qimoo really wants is a fun communication between mom and child. Between the brand and the child, between the brand and the mother, using Qimoo's unique aesthetic language to consider the aesthetic concept of resonance between it and the consumer.
Cultural design, building a brand spiritual dimension
A brand that truly possesses vitality must re-paint its culture. In this era of fast fashion and big data, brands such as Qimoo have been sticking to it, and brands built by potential brand culture systems are rare. Qimoo was creatively designed into a family by Qimoo. The family is full of love and fun. When you walk into the Qimoo store, there is a feeling of walking into a children's play park. The store design will not show more clothing. For the center, it is focused on how to let children find Quest, Resonance and Interesting design here. It will let parents and children enter the moment of Qimoo's fun space and be attracted and infected by this culture. This is the brand and the public. Different design concepts have won the love of more children and mothers.
Just like the division of the brand product series: Qimoo has three series of products every season, namely the Dreamer series (designed with strong image style), the Paradise series (the style with casual and practical style), and the mini ball series (special occasion style). Different elements will reflect the corresponding effects according to these three series. This series of divisions not only combines childlikeness, but also takes into account the lifestyle, the most important of which is the communication of Qimoo's cultural attitude.
“Our design is unique and distinct, fully embodying childlikeness and innocence. Our collection is very versatile and inter-connected. And in design, we are also very concerned about the fashion trends and aesthetics of young mothers after 80 and 90, designed The style not only makes children love, but also meets the young mother's demand for fashion aesthetics. In the version, it is more about the state of children's wear. It is not just a miniature version of simple adult clothing. Our fabric choices have undergone strict Screening and testing, the ingredients are natural, feel comfortable and skin-friendly, and children will be asked to try and check before production. Our brand positioning is not only limited to clothing, but also the comprehensive design of space design, giving people a refreshing feeling. At the same time, we also have peripheral design, such as ip image, related toys and stationery. Let our brand culture penetrate into the daily life of consumers.
Fashion design, open fashion magic tour
The theme of this Qimoo trend release is: Rabbit Hole, the designer told us that the reason why it is a rabbit hole is because the Alice in Wonderland really opens another world in the rabbit hole, the designer wants to enter the children from this point of entry. Interaction, children can start from their rabbit hole and find the spiritual world they want.
“We will use the pattern of crazy hats, teacups and jungles as the printing elements, as well as the pockets in the shape of cards, and the elf-like dresses to reflect the fantasy space brought by the rabbit hole. Every time we will make some structure according to the theme. The above design, such as adding a façade design to the ordinary dividing line, makes the style more three-dimensional and full of fun. It will also add a pattern to the form of a collage or a doll to add childlikeness. Some detachable elements will be produced. Let the children have a magical curiosity and freshness. Our theme for this season is the rabbit hole, which originated from the beginning of all the fantasy in Alice in Wonderland. The rabbit hole is like a door connecting the fantasy world, let us go Explore and discover new and exciting spaces. At the same time, we pay tribute to the classic elements of the book, such as card people, crazy hats and tea parties, as well as the fantastic jungle. Our philosophy is to create designs from a child-like perspective, breaking the conventional structure. Ghost horse's material splicing, dreamy patterns, showing a state of novelty and childlikeness. At the same time, using parental care to deeply optimize the product, Choose safe and comfortable fabrics. With practical wear and intimate craftsmanship, you can make your parents feel more at ease and peace of mind.†Designers combine the elements of Alice with fashion trends to showcase a different Alice sleepwalking. Wonderland theme.
“The series and overall interactivity of this series are very strong. In the design, we are also very concerned about the fashion trends and aesthetics of young mothers after 80 and 90. The styles designed not only make children love, but also meet young mothers. The demand for trend aesthetics.
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