"Quality consumption, good life" is the theme of this year's Consumer Rights Day, which shows that quality consumption is one of the measures of people's good life.
Once, people were eager for luxury: their aesthetic is probably "golden", "big logo", the pattern is fancy and the price is "dead and expensive" to show identity. Now, these elements of luxury pursuit are gradually weakening and even disappearing.
Nowadays, people are more willing to pursue "small and beautiful", exquisite, simple and fashionable products. If the price is still "dead and expensive"? Sorry, let me compare it.
Simple fashion and high cost performance is my choice
The change of consumption concept is inseparable from the change of consumer groups. We all say that today's consumer groups are mainly 80, 90. This generation is the "indigenous people" of the Internet, so they are more willing to share, communicate, and aesthetics. , believe in product reputation and not just recognize the brand.
Personalized aesthetics create a layered consumption
Just like the friends around Xiaobian, they buy mobile phones, buy clothes, buy cosmetics, and they all go online to see the evaluation, compare the price, and finally choose the products that suit their taste. If you want to buy something for a child, it is easier to accept the recommendation of your friends.
At this time, the reputation of a brand is crucial, and the content of word of mouth should be: cost-effective and differentiated.
Word of mouth has a heavy weight in influencing purchasing decisions. High cost performance is the same price, quality is better than others, the same quality, the price is lower than others.
Differentiation is a feature that distinguishes it from other products, and this feature can meet some of the user's needs.
In the market, many brands only pay attention to the problem of phosphors in fabrics. In fact, if excipients and packaging contain fluorescent agents, they are also easy to contaminate fabrics, while the industry's accessories and packaging materials (such as paper trays, tags, certificates, cotton belts, Most buttons, wash water, etc.) contain a fluorescent agent.
To this end, Zhuoer strictly controls the fluorescing agent in the whole process of production.
1. Production process of non-fluorescent fabric
2. Production process of non-fluorescent paper packaging
3. Production process of non-fluorescent plastic bags
These differences in quality make users feel the feelings themselves and leave an impression in the minds of users, becoming the seeds of word-of-mouth communication.
Enter the Zhuoer Brand Center
Woven Textile,Woven Cotton Fabric,Woven Jacquard Fabric,Weaved Fabric
SHAOXING KAIMING TEXTILES CO.,LTD , https://www.kaimingtextiles.com