On January 18th, the “2018 China International Fabric Design Contest and the 39th (2019 Spring-Summer) Chinese Popular Fabrics Shortlisted Review Meeting†were held in Beijing. At the review site, more than 3,000 new fabrics in spring and summer are like blooming flowers, and the fields will be colorful and springy. The fabrics are classified according to the categories of terminal applications such as men's formal wear, fashion women's wear, casual wear, sportswear, denim, and shirts. More than 300 participating companies cover cotton, wool, hemp, silk, chemical fiber, and knitwear. After a day of intense and orderly selection, the judging panel strictly selected and judged comprehensively and 16 award-winning products stood out.
Director of Productivity Promotion Department of China Textile Industry Association, Qiao Yanjin, Director of China Textile Information Center, Chen Baojian, Chief Engineer of National Textile Product Development Center, Shen Yan, Director of the 3rd Division of Textile Industry Branch of China Council for the Promotion of International Trade and Textile Industry Chamber of China Chamber of International Commerce, and Competition Team Invited experts including textile technology experts, fashion trend research experts, fashion brand designers, international buyers and other industry professionals and media representatives attended the review meeting.
The "China's popular fabrics shortlisted review" has been held since 1999. It has long been a familiar "Gold Medal" event in the industry. Its influence and appeal have been reflected in the high participation and enthusiastic participation enterprises from 19 years ago. As an important activity of "FabricsChina China Fashion Fabrics" project, the trend of "China Fashion Fabrics Finalist Review" advocating the trend to lead and market demand organically integrated product development philosophy has long been silently infiltrated into every corner of China's textile and textile industry. And help the innovative textile enterprises in the comprehensive improvement of product competitiveness, brand competitiveness and sustainable development competitiveness.
Highlight "China's Creativity" in Technology, Green, and Fashion
In the report of the 19th Party Congress, it was repeatedly mentioned that we must adhere to the path of socialism with Chinese characteristics, such as self-confidence, theoretical self-confidence, institutional self-confidence, and cultural confidence. With the advent of a new era, the Chinese textile industry has formed a new orientation for the innovation-driven science and technology industry, the responsibility-oriented green industry, and the culture-led fashion industry. In this regard, Qiao Yanjin said in his speech that, in the field of basic consumer goods, the main performance of the “growing needs of people for a better life†in the textile and clothing industry is changes in consumption and demand: the “technical content†and “fashionable styleâ€. The "green" consumer demand is increasing. Enhancing variety, quality satisfaction and brand recognition are the direction of the industry.
She pointed out that the textile and garment industry is an innovative industry that embodies human cultural creativity, technological progress, and social and cultural changes. In the process of high-quality development of the industry and going to the high-end of the international value chain, in addition to technological innovation and green development, we must also deliver " The concept of cultural self-confidence requires that the genetic heritage of Chinese fine culture be formed through the continuous innovation and the application of modernization to form the contemporary Chinese fashion value proposition, highlighting the cultural depth, fashion newness, and market strength of “Chinese Creationâ€. At the same time, this is also a new historical responsibility that the "Chinese fashion fabrics" and contests and assessment activities need to undertake in the new era.
Interpretation of trends under "reconstruction"
One of the judges of this year's judging panel, Li Xiaofei, design director of the Trend Research Department of China Textile Information Center, shared the “2019 Trend of Chinese Textile Fabrics in Spring and Summer†led by the Fashion Trends Department of China Textile Information Center. Under the “reconstructionâ€, the four trend themes of “Creator, Utopia, Humanity, and Light Civilization†analyze and predict the trend of colors and fabrics.
The dissemination of results of popular trends not only provides the industry with multi-dimensional comprehensive in-depth analysis results on the frontier of the trend and the consumer market, but also guides the direction of product development, provides inspiration for creative design, and enhances the level of creative creativity. Provides the basis for professional science judgments.
Forward-looking outstanding product multi-dimensional breakthrough
According to the relevant person in charge of the organizer, there are two major changes in the current review:
The first is the award setting. Abolished the Gold, Silver and Bronze Awards and set the Best Color Application Award, Best Material Application Award, Best Pattern Innovation Award, Best Technology Innovation Award, Best Eco-Friendly Award, and Best Market Application on the basis of the Excellence Award. The award was increased from the original 15 awards to 16 awards, avoiding the high conundrum of the awards that the comprehensive awards bear in the competition. One of the best eco-environmental prizes added is to adapt to the situation, encourage and guide enterprises to carry out product innovation with eco-friendly materials and eco-friendly technologies.
Second, the judging panel divided into large groups for the selection of all categories. From the original comparatively subdivided terminal application areas, each jury must review six categories, which are more comprehensive from the fabric review point of view, and at the same time, it is necessary to adapt to cross-border integration and the development trend of the neutralization direction.
What is the "secret" of "China's popular fabrics shortlisted judging" entering the 20th year, which is still full of vitality? The key to the advancement of the pace of innovation in textile enterprises is the time. In this regard, Chen Baojian said that the highlights of this review are numerous, and the category of hemp product development is relatively abundant, and the development of dry, hand-feeling fabrics is gratifying. In addition, outstanding achievements have been made in technological innovation, especially in environmental protection applications. Cross-border fusion design has also performed well. For example, silk fabrics are used in denim and are very novel. Eco-environmental products have shown good market application potential in terms of organizational design and pattern design.
On the whole, the participating fabrics are innovative in terms of concept connotation, new material application, fabric style, new craftsmanship and new technology. The combination of fashion, technology and environmental protection has high added value. In addition, we can also be delighted to see that some companies are forward-looking and representative in terms of fabric development, fabric design, and brand philosophy based on a deep understanding of trends and cultural values.
The judges performed their duties and gave full play to their professional advantages. They selected outstanding fabric products that closely followed fashion trends, led the direction of technological innovation, and represented the development level of the industry. At the same time, they also expressed popular trends, cultural innovation, product development, There are many insights and valuable suggestions on fashion creativity, art design, talent cultivation, and market procurement.
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