What is the cause of the cold sales of custom patio doors?

What causes the custom garden door sales to be cold, and now the courtyard door consumer market, 80 and 90 have become mainstream, and this part of consumers prefer personalized products, so the customized market has become another new battle for courtyard door manufacturers. Blue ocean. Due to the popularity of customization, many custom patio door brands and custom patio door products have emerged in the patio door industry. However, some of the products of the courtyard door manufacturers have become hot-selling products, and some of the manufacturers' products have been neglected. The market sales show two extreme contrasts. What is the reason why some manufacturers' custom patio door products are difficult to sell? ?

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Custom patio door sales freeze is what causes?

First, the custom yard door cost performance problem

The cost-effectiveness of custom patio doors is one of the most important considerations for consumers. Courtyard door products are not afraid of consumers, but they are expensive and valuable. The choice of the wise is: the same quality courtyard door than the price, the same courtyard door price than the quality. Now the price and quality of custom patio door products have changed too much, not to mention the hardware, what the price of the courtyard door is, and what quality, so we must choose carefully.

Second, the courtyard door product style problem

The style of a custom patio door product depends on the influence of a product on the market. Multiple styles of products are determined by the influence of a custom patio door brand. However, the courtyard door products should not be too complicated and fancy, just look generous and practical enough. It takes a few years to renovate it, or even a decade or two. It’s not like buying shoes. If you look good today, you can buy it, and you will change it tomorrow. We must consider it in the long run ; and the products we produce must have their own original features, and open up the homogenization with the custom garden door products in the market, which is more conducive to the courtyard door manufacturers and patio door franchisees own products. Market expansion.

Third, the courtyard door brand positioning problem

Every custom patio door manufacturer has nothing wrong with their positioning. The key is to see how they operate. Every courtyard door product has its own market, just to see the market share and competition of such patio door products. Then look at whether this product and the courtyard door products that you need to operate are in the same positioning and grade.

All in all, courtyard door manufacturers want to achieve good results in the customized market, but also need to innovate in the product, maintain product features, improve product cost performance, and play their own brand reputation, in order to effectively increase market sales.

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