Tide Brand SSUR2016 Summer Collection Mischief & American Dream

The popular street brand SSUR injects the “Mischief & American Dream” American spirit into the SSUR*PLUS 2016 summer series. It can be said that it breaks the current “impediment thinking” and the team deliberately photographs the brand catalogue, using the “95-post-back garden” as a source of inspiration. A purer resonance for authentic players who yearn for American life!

Adhering to the iconic street-crazy style of founder Ruslan Karablin, the new series continues to make a big splash on graphics and slogans. SSUR*PLUS's 2016 summer series first wave product features a fun-loving theme T-shirt "I DON`T GIVE AF*CK" " RICH OWNERS ""MR Q", the brand's classic spoof style into it. Eye-catching slogans with a simple classic T-SHIRT and TANK TOP, highlighting the unassuming personality of the American street.

Taking the “American Dream American Dream” design concept as the lead, this article explains the designer’s understanding of the birthplace of “United States”. Symbolic Slogan and patterns such as “Free State,” “FREEDOM,” “American Eagle,” and “Lincoln,” and for the first time added elements of Chinese characters to the design, interpreting the brand’s “freedom and equality” through a more diversified approach. The understanding of the American spirit.

I DON'T GIVE A FU*K Tee

RICH OWNERS Tee

LIFE IS A GAMBLE Tee

LIFE IS A GAMBLE Tee

MR.Q Tee

LUCKY 777 Tee

LUCKY 777 Tee

REW Tee

POKER MURDERER Tee

CHANNEL Tee

I DON'T GIVE A FU*K

RICH OWNERS Tank

MR.Q Tank

CHANNEL Tank

LIFE IS A GAMBLE Sweat Pant

LIFE IS A GAMBLE Sweat Pant