Designer Brand Zhang Huishan Huishan Zhang Women's 2017 Spring Summer Vacation Series

HUISHAN ZHANG was founded in 2011 by Zhang Huishan, a designer who graduated from St. Martin's College of Art and Design in London. His designs have been favored by Vogue, WWD, The New York Times, Harper's Bazaar, ELLE and BOF and other world's most authoritative fashion media. They have also been featured in a series of global top names such as Bergdorf Goodman, Barneys, Opening Ceremony, Harvey Nichols and Browns. Fashion department stores are sold. Fashion icons such as Gwyneth Paltrow, Keira Knightley, and Naomi Campbell, as well as Sammantha Cameron, the former British Prime Minister’s wife, were customers of HUISHAN ZHANG. In 2014, HUISHAN ZHANG was selected as the “BOF 500 List of Global Fashion Industry Elites” and was shortlisted for the 2015 LVMH Prize final. "Vogue" evaluates Huishan Zhang as "the best of London's young designers and is known for his "Oriental encounters the West and combines traditional and modern aesthetics". ”

Designer Zhang Huishan frequented London and Qingdao, and he established HUISHAN ZHANG ATELIER in both places. Busy and travel are the norm in his life, and he is also facing a large-scale holiday at the end of the year. The two places take turns taking vacations and starting work. They have not stopped for almost a moment. HUISHAN ZHANG has launched a new 2017 holiday series, which has changed from the past two seasons to become all seasons. It will release a new series every three months on average. "The brain has never been rested, and we are constantly thinking of new concepts and new ways to play," said the designer.

Designer Zhang Huishan

The life rhythm of Zhang Huishan seems to be a microcosm of the pace of life of his clients. Those women who travel around the world maintain a wonderful state in their busy lives. For such a group of women, effortless chic is a timeless concept, with increasingly frequent intercontinental travels, more people who know more at work, numerous party parties, and busy periods. The essential private meeting of friends in life, they need a ready-to-wear, beautiful, and impeccable skirt.

This is exactly the original intention of HUISHAN ZHANG design.

HUISHAN ZHANG RESORT 2017

HUISHAN ZHANG's 2017 holiday series also set out from this original intention to design the clothes worn by women for the holidays and to create a holiday with effortless elegance. Different from the previous HUISHAN ZHANG, this series uses many denim and linen materials. On the basis of being very feminine, a new kind of cool is born.

“Cowboys and linens, when they think of them, have a holiday feel. They also bring diversity to Huishan Zhang. By choosing and handling, I make fabrics easy to manage and not easily wrinkle. After all, no one wants to take a vacation. It takes a lot of time to take care of the clothes and wants to be beautiful at the moment. Both fabrics fully embody how our women travel,” said Zhang Huishan.

HUISHAN ZHANG RESORT 2017

At the same time, he did not allow cowboy and linen, a neutral, cool material to deviate from the brand spirit too far. He avoids the traditional methods of washing, distressing, etc., and still deals with feminine ingenuity that he is best at, such as a layer of fine lace covering the surface of linen tops, or pearls on denim jackets. 3D embroidery. Lace and linen, pearls and cowboys, both for designers and wearers, are new combinations of chemical effects and are also very fresh wearing experiences. They also represent the original temperament and new state of HUISHAN ZHANG.

HUISHAN ZHANG RESORT 2017

HUISHAN ZHANG RESORT 2017

The HUISHAN ZHANG 2017 Holiday Collection also brought together the best seller for each season of the brand's five-year history. From strapless skirts, cascading tower skirts, to wide leg pants and suits, these are the styles most worn by wearers over the years. Each piece embodies HUISHAN ZHANG's "Effortless Elegance" and "Cross-Occupancy Appropriate" concept. Whether it is day or night, whether it is casual strolling or partying, this series can deal with everything that may happen on vacation.

HUISHAN ZHANG RESORT 2017

"It doesn't have to be grand, but to be special, this is my commitment to the wearer. This season's style has a lot of classic reproduction. I use the new fabric to update HUISHAN ZHANG's classics, giving customers a new experience. This is not a retrospective. It is my expression and gratitude to the women who wear HUISHAN ZHANG. Let them remember the praise that their friends or loved ones used when they were wearing HUISHAN ZHANG. special."

HUISHAN ZHANG still insists on the close relationship between the wearer and the designer. Although he also releases the latest image through social media such as Instagram, and let more people know him, the connection established through image is just fashion and human. The first step in intimacy. More importantly, what kind of affection for the skirt and the brand after the women saw and put on his design. This is another purpose of Zhang Huishan's travel around the world. He held trunk shows in different cities and chatted face-to-face with customers. He personally introduced them to each piece of clothing at Bergdorf Goodman and Barneys. "Every time I see a trunk show, I have a lot of things I want to introduce with them. They will also give me very nutritious advice," said Zhang Huishan. He paused, "but my purpose is, before telling stories, Let them fall in love with this dress. When she was beautifully dressed and I told her the story behind the dress, a beautiful, intimate connection was born through fashion."

HUISHAN ZHANG RESORT 2017

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HUISHAN ZHANG RESORT 2017

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HUISHAN ZHANG RESORT 2017

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HUISHAN ZHANG RESORT 2017

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