How did these ugly items such as hunting duck boots, Birkenstock shoes and hole shoes come back?

Image credit: Verge Campus

Even if 600,000 pairs of Duck Boots were desperately produced this year, the American brand LLBean still could not meet market demand, and there were nearly 20,000 guests on the waiting list. In the eyes of other brands, this is obviously showing off. Who can make it so popular in recent years?

Hunting duck boots are not new products, it was born in our grandfather. In the 1910s, in the New England area on the East Coast of the United States, hunters in Massachusetts and Maine often needed rubber boots to hunt wild ducks by the lake. Leon Leonwood Bean, an outdoor player at the time, sewed leather to the upper part of the rubber boots to improve the warmth of the shoes. The combination of two kinds of fabric duck boots was then promoted to the market, under the founder's initials LL Bean mark.

According to Christina Binkley, columnist of The Wall Street Journal, the popularity of the normcore wind in previous years has paved the way for hunting duck boots. The new words combined with normal and hardcore are often referred to as “weakness”. “Overall, there is now a trend that emphasizes high performance.” Faye Landes, a retail analyst, believes that the popularity of duck boots is just as practical and fashionable as tight yoga pants and Under Armour.

But the detonation point that really makes the hunting duck boots favored by the fashion industry is Manolo Blahnik. It's hard to imagine that the designer who is passionate about color and who is good at producing elegant high-heeled shoes will actually recommend LL Beans, this seemingly stupid shoe. During the autumn/winter 2014 New York fashion week, when the original Vogue editor Stephanie Trong talked to him about winter fashion, Manolo Blahnik pointed to the creative master of Bani department store that wore duck boots around him: “My dear, if you want to be fashionable, you have to wear it. This one."

Olivia Palermo, Beckham, Kardashian...variety of high and low gangs, color stitching, warmth and velvet styling relied on fashion bloggers and star street shooters.

Seeing hunting duck boots are hot, Tory Burch, Miu Miu, Tommy Hilfiger, Marc Jocab, and the famous rain boot brand Rockfish have launched their own version. This trend did not stop at the fashion brand, because soon the grandfather's Yeezy 950 and Nike's new Air Force Duckboot were born, and ultimately the shadow of hunting duck boots.

Yeezy 950

Air Force Duckboot

There are numerous examples of ugly shoes: Birkenstocks, grandma shoes, and the Crocs hole shoes that were popular in the early days. Two years ago, when Manolo Blahnik talked about hunting duck boots, he talked about ugly shoes. "I'm super-like Birkenstocks." In the 1980s, when Berken sandals appeared on the American market, he was accustomed to wear, and winter wears socks.

Compared with hunting duck boots, Birkenstock is much older, dating back to 1774. During World War I, Birkenstock with cork and mixed latex as soles was sent to the front as military shoes. Fast forward to the 1970s, it was accompanied by hippies from Germany to the United States, and more people used double-band Birkenz shoes as everyday slippers.

Its rejuvenation is favored by the fashion industry. Since 2012, when Givenchy, Céline, Kenzo and Victoria Beckham have put Birkenstock shoes on the show, these ugly shoes are ready to return to the arena. "Its silhouette will be considered ugly," writes writer Katherine Bernard of vogue.com. "However, Phoebe Philo (Céline)'s creative director uses a luxury interpretation to make people feel that the world's most comfortable Birkenstock It seems that it can be shaped."

With the promotion of fashion, new Burken shoes such as wool soles, metal colors and rivets quickly returned to the fashion stage in 2013. For three consecutive years, it has become the number one shoe brand on the Google search list before the returning school season, and Nike Jordan can only be placed second.

Céline

Givenchy

Zara

The Short-lived Chinese rose season is still a big challenge for ugly shoes. Crocs is like a failure case in this wave of troops. It sold more than 1,000 pairs in the three days after the ten years ago. In 2007, Crocs, the star of the nation's shopping malls, achieved annual sales of US$ 847 million. “Washington Post” has been stunned to say that such shoes make adults look “rejuvenate” and does not indicate whether they are “being energetic” or “childish”; the “Philadelphia Inquirer” has pointedly pointed out the hole. The bad aesthetic of shoes is "heining."

However, quickly, discerning and diligent consumers have lost confidence in it. Although they are comfortable to wear, the same paragraphs filled with the streets, plus a constant style, are ultimately intriguing. I am afraid there is no brand of shoes than Crocs has more physique, related to safety, health, value and other issues broke out, black powder and even build ihatecrocsblog blog to resist the brand.

Crocs, who was desperate to return to the center of the stage, also bravely tried to cooperate with designer brands. At the spring/summer 2017 release of Christopher Kane, the model unexpectedly appeared on the foot of a hole in the shoes. The upper was decorated with various colorful ores.

Let’s take a look at how each media wrote it. The title of the French monthly Marie France is: Will Crocs be a summer 2017 explosion? Vogue named the article: Can Christopher make Crocs look more attractive? Sarah Young of the British Independent believes that Crocs may fire, but in the short term it can only stay on the shelf (rather than T station), and at least a certain street shooter chooses it to attract media attention.

The fact is that the hole-hole shoes haven't been brought up after the media has been competing to report.