Summa Apparel Summa Division established a new adult branding project group at the beginning of the year. At present, through the team's joint efforts, GSON, UTB, Origin, ID&T, and Chushin's five new brands have been online and offline, expanding the company's brand clusters. , to become another major breakthrough in the company's multi-brand strategy. At the company’s New Year Management Work Conference in February, Chairman Qiu Guanghe pointed out that through 3 to 5 years of hard work, Summa should be transformed into a four-industry harmony in the clothing apparel industry, children's industry, e-commerce industry and new business industry. Ecosphere. The establishment of the company's adult brand new brand project team is also the implementation of this strategic thinking. Since the establishment of the new brand project team, the team has actively explored and looked for brand resources and market channels. The current brand development has begun to take shape.
GSON, a brand under the line, is targeted at young fashion people aged 20-35. At present, there are 10 direct-operated stores. This year's goal is to complete the market layout of 100 stores.
UTB, an online brand, targets young fashion men between the ages of 20 and 35. The products are divided into four series: Basic, Fashion, Fashion and Business. Tmall is currently preparing for the official flagship store and is expected to be officially launched on May 28.
The origin, which is an online brand, is targeted at young women aged 18-28. The products are divided into three major series: Modern City, Fun Casual and Feminine. Tmall official flagship store is expected to be officially launched in early June.
ID&T, an online brand, is positioned as a fashionable woman aged 18-28. The new brand team wants to collaborate with the popular Net Hong company, which will create a brand new online brand.
Chu Fang, an online underwear brand, is located in the 15-35-year-old fashion crowd. The brand focuses on creating cost-effective, comfortable and fashionable, natural and pollution-free products. Its official flagship store of Tmall is expected to be officially launched in mid-July.
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