Independent designer brand ANNAKIKI Women enters Milan Fashion Week

â–² Milan Fashion Week Official Presentation Schedule

It is reported that this year's Milan Fashion Week will host 60 shows, Gucci, Max Mara, Fendi, Prada, Moschino, Giorgio Armani, Versace, Salvatore Ferragamo and other famous Italian brands will be on stage. On the agenda of the presentation, there are also pioneering art brands including BALGARI, BALLY, and ANNAKIKI, an independent Chinese designer brand.

â–² ANNAKIKI brand founder Yang Zi

In recent years, with the sudden emergence of Chinese design forces, Chinese brands have gradually emerged on the international fashion stage. In addition to well-known Chinese designers such as UMA WANG and VERA WANG, new independent designer brands like SANKUANZ, XANDER ZHOU, and ANNAKIKI are also attracting attention.

â–²ANNAKIKI 2014 London Fashion Week SHOWROOM Showcase

This Milan Fashion Week is not the first time that the ANNAKIKI brand has appeared on the international fashion week. The brand has participated in the Showroom show in London and Paris Fashion Week as early as 14 and 15 years ago. Due to its strong brand style and interesting design, it has stood out among all international brands, attracting many well-known Italian media and world-class purchases. Focused on hand, and therefore was listed as the official designer of London Fashion Week.

â–²ANNAKIKI 2015 Paris Fashion Week SHOWROOM Showcase

Among the independent Chinese designer brands, brands such as ANNAKIKI that have such outstanding results in international fashion circles are indeed rare. The ANNAKIKI brand was founded in 2013. The brand promotes pluralism, emphasizing the artistry and design sense while also taking into account the reality. The brand was created by designer Yang Zi. In the short period of three years since the brand was established, ANNAKIKI has changed from an emerging brand to a star favorite ICON, and has gradually established a distinctive fashion kingdom.

â–² ANNAKIKI 2016 autumn and winter movie

In 2015, ANNAKIKI officially entered the overseas market and established a brand image with an international perspective. The large-scale image was completed by the international creative and supermodel team. In order to break the image of “Chinese design” in the minds of overseas media, ANNAKIKI doubled its efforts. The efforts were followed by maintaining a high level of exposure in media and magazines such as Vogue IT, L'officiel IT, NYLON, etc., and press conferences of PRESS DAY media were regularly held abroad. Brand public relations campaigns were all conducted in the first-line brand model.

â–² Supermodel Yumi lambert wearing ANNAKIKI red coat

Best Dressed in Street Fashion in Milan Fashion Week

At the same time, the designer Yang Zi was also favored by industry professionals including Marangoni, the founder of the Marangoni School, and Raffaella Campeggi, the fashion director of the Italian L'officiel magazine. The performance of ANNAKIKI in the international market is surprising. Many domestic investment institutions have also thrown olive branches to seek cooperation.

â–²it Girl-Site Abellan dressed in ANNAKIKI to attend a fashion party

â–²ANNAKIKI exposed in famous Italian magazines such as VOGUE

Because ANNAKIKI's product design itself has a distinctive attitude and a high degree of style recognition, the brand is also well-received by domestic stars, fashion bloggers and well-known media such as BAZAAR Fashion Bazaar and Fashion COSMO.

â–²ANNAKIKI is often exposed in famous domestic magazines such as BAZAAR, Weekend Pictorial, etc.

According to another understanding, the ANNAKIKI brand has successively conducted cross-border cooperation with some international brands, such as DISNEY Disney China, American Classic Anime Leone LOONEY TUNES, AMAZON Amazon China, Italian Pioneer brand WOOD'D and others. ANNAKIKI wants to explore more of the possibilities of fashion art in different fields through these diverse cross-border cooperation explorations.

â–² ANNAKIKI and Disney China jointly cooperate

â–² ANNAKIKI and WOOD'D Joint Cooperation Series

â–²ANNAKIKI and American LooneyTunes Joint Cooperative Series

For Chinese independent design forces, this is probably the best time. But how to balance the relationship between business and design, so that their own brand is not only a "good design", but should have a lasting vitality. This is probably the problem that many independent designer brands face now.

In this regard, the development process of ANNAKIKI may be more mature and advanced than that of similar designer brands: ANNAKIKI now has stores in first-tier cities such as Shenzhen, Shanghai, and Beijing, as well as well-known buyers at home and abroad. And the sales data is excellent.

In the future, ANNAKIKI plans to launch a sub-line brand. In the next five years, it plans to expand sales channels nationwide and increase 100 new stores. A good brand, like ANNAKIKI, should be able to find a good balance between design and market. This brand management philosophy is also worth learning at the current stage of other independent designer brands.

â–² ANNAKIKI Image Concept Store

Like all independent Chinese designers, Yang Zi’s vision and goal is to make the real Chinese design world-renowned. We also believe that she will bring more surprises to the Chinese fashion scene. We will wait and see.