June 20 news today, Shanghai Lai Ni International Trade Co., Ltd., President Ou Yatang President, and the United States Confessions Shen Leionisa SA (CONFECCIONES LEONISA SA), vice president of the whole country signed an exclusive agency operating agreement. This is the third international bodywear brand authorized by Leni International following the launch of Delfinspa, a health energy bodycare brand, and Fajate, Columbia's first corset.
According to the US media Fox, the New York Daily reported that "Leonisa" is the second in North America, with 60 years of corset production and sales history of the corset industry giants in 2015 global sales of 37 million units, in 1999 proposed stationed in China strategy, due to Can not find the right strategic partner, so I have not yet formally entered China. With the constant efforts of Leni International, Leonisa gradually re-established its relationship with China. In 2013 and 14, Leonisa became the TOP5 brand of domestic bodywear.
Shanghai Lai Ni International Trade Co., Ltd. was established in 2014 in Shanghai Jinshan, ranging from luxury body sculpting underwear to high-tech sportswear, each product of Lai Ni International complies with the ladies-centered clothing cutting and material technology improvements.
In 2013, Leni International introduced Lenjin Shaxi underwear in China, declaring the new corset's challenge to the traditional corset. Its unique feminist connotation has also become its brand symbol. As the founder communicated its corporate philosophy, 2013 The end of the year, more than a dozen self-reliant self-motivated full-time mothers, flight attendants, models joined one after another, marking the beginning of the new corset concept was recognized; introduced in 2014 Delfinpspa bioceramic corset, changing the traditional fitness a single way, Improvised exercise and gym exercise were more relaxed and elegant and scientifically effective. In 2015, with the addition of Artistic Director Ouyang Ruijing, Shanghai Lai Ni successfully entered into a design agreement with its suppliers to jointly provide consumers with the new corset design Asian ethnic characteristics and the Chinese style.
According to reliable sources, with the exclusive authorization from Leonisa, Lenzing International will begin to reorganize its online e-commerce platform corset market. For businesses that use the Leonisa, Fajate, Delfinpsa brands without sales rights and still sell their products, Will use legal means to protect their own rights.
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