May 10, the international fashion brand Doraemon children's shoes for the first time in Xiamen International Convention Center debut. It is understood that the brand is a century-old international brand Doraemon hand in hand with China's senior children's products operating company - Happy Mickey Children's Products Co., Ltd. jointly create the powerful by the industry and all sectors of the community's attention. Positioning tide still: Doraemon children's shoes shape the international tide brand image With the "two-child policy," China is about to face a new "baby boom", after 90 generations of new generation parents are gradually becoming the main force of children's consumption, Maternal and child consumer market has entered a demand differentiated, personalized era. International animation image Doraemon can be said to be swept the world and enduring, is China's 80, 90 generation of childhood classic memories, has a very high image value. Happy Mickey Children's Products Co., Ltd., general manager of Qikang Feng and the international brands of Doraemon Chinese authorities officially signed a Doraemon children's shoes brand strategy image released Now, Happy Mickey Children's Products Co., Ltd. (hereinafter referred to as "Happy Mickey") put it The introduction of the Chinese market, in the continuation of its fantasy animation style, the depth of exploration of its puzzle, the spirit of exploration to fashion more trendy products to create a "international animation + trendy elements," the international tide brand image, the main Targeting 90 after Cenozoic family group. In addition, Doraemon children's shoes will be the product price positioning in the "international brand + high-end design + moderate price", will be SHOPPINGMALL mall monopoly, department stores, commercial streets / supermarkets as the main channel coverage, focus on 80, 90 After the tidal wave of urban high concentration of women and rich market channels, so that children living in different cities Doraemon Doraemon fun trendy fashion charm. Doraemon children's shoes brand 2016 autumn new product walk scene why the positioning, Doraemon children's shoes brand operations manager, Happy Mickey Children's Products Co., Ltd. Luozheng Ming, deputy general manager believes that Doraemon children's shoes with innate internationalization Trend of genes, different from the younger brand positioning of traditional cartoon brands, Doraemon cool urban trend of the second city, not only to meet the domestic consumers, especially after 90 mothers who are keen to consume international brands such retail consumption trends, but also to To provide cost-effective products to them, by the majority of hot moms tide their favorite. Innovative marketing: Doraemon children's shoes lit "2.8 fold straightforward" to join the boiling point It is understood that the reason why the international brand A dream chose happy Mickey, mainly fancy China is a senior operator of the children's shoes industry, the company is strong Supply chain system for the Dora A dream to bring strict quality assurance, to provide consumers with real high-quality, affordable, international Fan Doraemon children's shoes products. The profitability of its innovative systems will also bring a strong market call to the brand. Doraemon children's shoes brand operations manager, Happy Mickey Children's Products Co., Ltd. Luo Zhongming, deputy general manager of a comprehensive analysis of Doraemon children's shoes a new marketing model Luo Zhengming pointed out that physical retail and consumers are changing from manufacturers to retail terminals Flat sales channels is the trend, layers of high profitability brand era to an end, Internet + wave of fans (member economy) era has come, Doraemon children's shoes hope to bring the most cost-effective fashion brand to Chinese children . It is reported that the reserve price direct supply is a new marketing model of Doraemon children's shoes an important part of the model to break the traditional children's shoes brand channel mode, the depth of the upstream and downstream supply chain system sharing none other, while ensuring high-quality production of goods at the same time, Realize direct supply terminal stores, the new release for the first time to a strong discount of 2.8 fold reserve direct supply, to join the investment association franchisees who provide real profit sharing policy. More noteworthy is that Doraemon children's shoes will open a new era of "information stores, and the introduction of a strong operational support policy, a professional team to support the opening of each store's new store, while supporting each single shop professional ERP system, PDA scanning system and supporting remote video support system, so that stores and stores, between companies and stores to achieve rapid cargo transfer, communication and supervision and management, accelerate the flow of information within the brand. After the conference, Luo Zhengming accepted media interviews coming to this conference. In addition, Doraemon Children's Shoes also has a retail management system superior to the industry as a whole, which can subvert the traditional remote-controlled brand support for children's shoes and apparel industry and truly realize the team Help all-round landing. The system will launch a new membership marketing method for each store under the Internet era. Through the new model VIP management approach, retailers will be able to help retailers from selling goods to selling sentiments to create a store-and-community community. Industry analysis, subversion of existing business models, often able to drive a leap forward development of the industry, Doraemon children's shoes, a new marketing model is the moment to 90 new generation of parents for consumer trends, the Internet era of new wave Products, the brand's high-end fashion brand positioning and high-quality, affordable, international Fan products, franchisees and consumers is the real none other.
Spandex For Narrow Fabric,Silk Wrapped Spandex,Narrow Fabric Spandex,Narrow Fabric Gunny Spandex
Huafon Chemical Co., Ltd. , https://www.qianxispandex-intl.com