French fashion brand Celine has been announcing PheobePhilo has been its creative director for more than a year, but the brand's line of Pherow apparel has so far been released. After launching the acclaimed Holiday Collection and the 2010 Spring Collection, the team started their expansion plans by first removing all former Filo products from Celine's International Outpost and then, The Holiday Collection was exclusively offered in 15 stores in November, including the LeBonMarché in Paris, Selfridges in London, Dover Street Market and Harvey-Felix; the New York-based Barnes & Deman Department Store; and department stores in Dubai, Beijing, Tokyo and Seoul. Despite the closure of several specialty stores, Celine has been poised to launch a new boutiques model from the flagship store on Avenue Montaigne in Paris and expects everything to be ready next year. In addition to Celine's own store, the wholesale business of its brand is also exponential growth. In North America alone, the number of distribution outlets will increase by nearly 40, including Neiman Marcus, Saks Fifth Avenue, Geoffrey, Ikra, Mario, Maxfield and Holt Lianfu. At the same time, also plans to open stores such as Osaka Hankyu department store in Japan and Paris Spring Department Store and other stores.